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14 Cards in this Set
- Front
- Back
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retailing |
activities involved in selling merchandise to ultimate consumers |
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wheel of retailing |
hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge, the result of reducing or eliminating services |
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community shopping center |
a shopping center that serves 20K to 100K people in a trade area extending a few miles from its location - contains 10 to 30 retain stores |
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shopping goods stores, professional offices, branch bank, movie theatre, or supermarket, big box retailers |
What are examples of community shopping centers? What do they encompass? |
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regional shopping center |
a shopping center, is a large facility with at least 300k square feet of shopping space - its marketing appeal usually emphasizes major dept. stores with the power to draw customers |
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Indianapolis's Fashion Mall, Xanadu, |
What are examples of regional shopping centers? |
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lifestyle center |
is a retailing format offering a combination of shopping, movie theaters, stages for concerts, live entertainment, decorative fountains and park benches in greenways, restaurants, bistros, upscale facilities |
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power center |
a shopping center, usually located near a regional or super regional mall, brings together several huge specialty stores, such as Home Depot, Bed Bath and Beyond, Sports Authority, Target, Kohls (typically stand-alone buildings) |
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selling up |
salespeople try to persuade customers to buy higher-priced items than originally intended - for example an automobile salesperson might persuade a customer to buy a more expensive model than a car the buyer had initially considered |
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atmospherics |
combination of physical characteristics and amenities that contribute to a store's image |
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chain stores independent retailers |
What are the two classification of retailer by form of ownership? |
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chain stores |
are group of retail outlets that operate under central ownership and management and handle the same product lines |
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independent retailers |
the retail structure supports a large number of small stores, many medium-size stores, and a small number of large stores - for instance, are the second largest industry in the US by number of establishments as well as the number of employees |
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slotting allowances |
are just one of the many nonrefundable fees grocery retailers receive from manufacturers to secure shelf space for new products - manufacturers may pay a national retailer thousands of dollars to get their new product displayed on store shelves |
