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16 Cards in this Set
- Front
- Back
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advertising allowances |
price reductions to firms in the channel to encourage them to advertise or otherwise promote the firm's products locally |
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cooperative advertising |
producers sharing in the cost of ads with wholesalers or retailers |
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product adveristing |
advertising that tries to sell a specific product |
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institutional advertising |
advertising that tries to promote an organizations image, reputation, or ideas rather than a specific product |
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pioneering advertising |
advertising that tries to develop primary demand for a product category rather than demand for a specific brand |
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competitive advertising |
advertising that tries to develop selective demand for a specific brand rather than a product category |
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direct competitive advertising |
competitive advertising that aims for immediate buying action |
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indirect competitive advertising |
competitive advertising that points out product advantages to affect future buying decisions |
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comparative advertising |
advertising that makes specific brand comparisons using actual product names |
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reminder advertising |
advertising to keep the products name before the public |
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advertising media |
the various means by which a message is communicated to its target market |
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pay-per-click |
an advertiser pays media costs only when a customer clicks on the ad that leads to the advertisers website |
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retargeting |
or behavior retargeting, displays ads to a web user based on sites they are previously visited |
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copy thrust |
what the words and illustrations of an ad should communicate |
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advertising agencies |
specialist in planning and handling mass-selling details for advertisers |
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corrective advertising |
ads to correct deceptive advertising |
