Chapter 15

Front 1

Social judgement-involvement

Back 1

perception and evaluation of an idea by comparing it with current attitudes

Front 2

Latitude of acceptance

Back 2

range of ideas that a person sees as reasonable or worthy of consideration

Front 3

Latitude of rejection

Back 3

range of ideas that a person sees as unreasonable or objectionable

Front 4

Latitude of noncommitment

Back 4

range of ideas that a person sees as neither acceptable nor objectionable

Front 5

Ego-involvement

Back 5

importance or centrality of an issue to a person's life, often demonstrated by membership in a group with a known stand

Front 6

Contrast

Back 6

perceptual error whereby people judge messages that fall within their latitude of rejection as further from their anchor than they really are

Front 7

Assimilation

Back 7

perceptual error whereby people judge messages that fall within their latitude of acceptance as less discrepant from their anchor than they really are

Front 8

Boomerang effect

Back 8

attitude change in the opposite direction of what the message advocates; listeners driven away from rather than drawn to an idea

Front 9

Reference groups

Back 9

groups that members use to define their identity

Front 10

Pluralistic ignorance

Back 10

mistaken idea that everyone else is doing or thinking something that they aren't