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11 Cards in this Set
- Front
- Back
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direct marketing |
connecting directly with carefully targeted consumers to both obtain an immediate response and cultivate lasting customer relationships |
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customer database |
an organized collection of comprehensive data about individual customers or prospects, including geographic, demographic, psychographic, and behavioral data |
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catalogue marketing |
direct marketing through print, video, or digital catalogues that are mailed to select customers, made available in stores, or presented online |
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direct-response television marketing |
direct marketing via television, including direct-response television advertising (infomercials) and home shopping channels |
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click-only companies |
the so-called dot-coms, which operate online only have have no brick and mortar market presence |
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click and mortar companies |
traditional brick and mortar companies that have added online marketing to their operations |
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business-to-consumer (B2C) online marketing |
businesses selling goods and services online to final consumers |
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business-to-business (B2B) online marketing |
businesses using online marketing to reach new business customers, serve current customers more effectively, and obtain buying efficiencies and better prices |
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consumer-to-consumer (C2C) online marketing |
online exchanges of goods and information between final consumers |
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consumer-to-business (C2B) online marketing |
online exchanges in which consumers search out sellers, learn about their offers, initiate purchases, and sometimes even drive transaction terms |
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marketing website |
a website that engages consumers in interactions that will move them closer to a direct purchase or other marketing outcome |
