Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
7 Cards in this Set
- Front
- Back
|
Marketing Mix
|
a planned mix of the controllable elements of a marketing plan: product, price, place, and promotion.
|
|
|
Niche Marketing
|
concentrating marketing efforts on a small but specific segment of the population
|
|
|
Marketing Audit
|
gathering, recording, and analyzing information about a company, its competition, and the marketplace as the first step in creating a marketing plan
|
|
|
Channel of Distribution
|
an entity through which the consumer may purchase all or parts of a travel product or service
|
|
|
Travel Intermediary
|
an entity that makes travel arrangements for others.
|
|
|
Zero-Base Budget
|
a budget built from the ground up, starting from zero, requiring that every expenditure be reanalyzed and justified annually.
|
|
|
Environmental Scanning
|
the study of marketing trends.
|
