• Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

Card Range To Study

through

image

Play button

image

Play button

image

Progress

1/10

Click to flip

Use LEFT and RIGHT arrow keys to navigate between flashcards;

Use UP and DOWN arrow keys to flip the card;

H to show hint;

A reads text to speech;

10 Cards in this Set

  • Front
  • Back

Contrived

set up a situation where a behavior is more likely to occur.


-faster


-not as realistic


- lowers external validity

Content Analysis and archival research

analyze occurrence of behaviors in existing media




-books, recordings, video, historical records.

Types of Measurement and Code: METHODS

Frequency method: count number of times a behavior occurs



Duration method: record how long a behavior occurs




Interval method: break time period into discrete intervals and record whether the behavior occurred during each interval




Types of Measurement and Code: Sampling

Time sampling: observe for one interval, record observationsin next interval, repeat




event sampling: look for one event during first interval, then look for different even in next interval.




individual sampling: observe one individual for one interval, then switch to da different individual for next interval

Survey administration Internet

Pros: easy, economical, can program the surge to question dynamically




cons: usually a elect group of people do internet surveys


-anyone could take the survey



Survey: Mail

Pros: easy convenient for responders, non threatening




cons: pay for postage, can control responders better but not totally, non response bias.

survey telephone

Pros; can be assured who is responding to survey. can follow up on questions as necessary




Cons: nonresponse bias, time consuming, interviewer bias.

Survey Interview

Efficient-assemble a group, give instructions once, get surveys




can get infer from peoplee who can't read




can ask follow up question




interviewer bias

Survey Administration

General Pros: can get lots of info with not too much effort




Biggest con: everybody lies. hard to tell truth.

Case study Design

Demonstrate exceptions to the rule


-very detailed


- anecdotes resonate with people more than facts




Can't generalize (no external validity)


Can't explain cause and effect( no internal validity)


Observer Bias