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10 Cards in this Set
- Front
- Back
Contrived |
set up a situation where a behavior is more likely to occur. -faster -not as realistic - lowers external validity |
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Content Analysis and archival research |
analyze occurrence of behaviors in existing media -books, recordings, video, historical records. |
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Types of Measurement and Code: METHODS |
Frequency method: count number of times a behavior occurs
Duration method: record how long a behavior occurs Interval method: break time period into discrete intervals and record whether the behavior occurred during each interval |
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Types of Measurement and Code: Sampling |
Time sampling: observe for one interval, record observationsin next interval, repeat event sampling: look for one event during first interval, then look for different even in next interval. individual sampling: observe one individual for one interval, then switch to da different individual for next interval |
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Survey administration Internet |
Pros: easy, economical, can program the surge to question dynamically cons: usually a elect group of people do internet surveys -anyone could take the survey |
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Survey: Mail |
Pros: easy convenient for responders, non threatening cons: pay for postage, can control responders better but not totally, non response bias. |
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survey telephone |
Pros; can be assured who is responding to survey. can follow up on questions as necessary Cons: nonresponse bias, time consuming, interviewer bias. |
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Survey Interview |
Efficient-assemble a group, give instructions once, get surveys can get infer from peoplee who can't read can ask follow up question interviewer bias |
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Survey Administration |
General Pros: can get lots of info with not too much effort Biggest con: everybody lies. hard to tell truth. |
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Case study Design |
Demonstrate exceptions to the rule -very detailed - anecdotes resonate with people more than facts Can't generalize (no external validity) Can't explain cause and effect( no internal validity) Observer Bias |