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29 Cards in this Set
- Front
- Back
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_____________ is an ethical perspective that believes the motive behind a behavior is more significant than the outcome of the behavior? |
Moral Idealism |
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One of the ethical issues in marketing is establishing what is a fair price. Some pharmaceutical companies charge very high prices for life-saving drugs because they need to recover the massive amounts of money invested in new drugs that never made it to market. While there is no question this practice is __________, there is a question about whether it is ___________? |
Legal, Ethical |
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Which of these is NOT an evaluation point for business decisions according to the ethical legal framework? |
All of these are evaluation points for business decisions |
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Advertisers frequently engage in ___________ where they exaggerate the benefits of the product without actually making a false claim about the product? |
Puffery |
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As long as an action is ____________ some people will do it even if it is considered to be illegal or even unethical? |
Profitable |
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One of the ethical issues in pricing is for retailers to require manufacturers to pay _________ to ensure placement of new products in a store. This practice is legal, but there is a question of whether it deprives customers of their right to choice under the Consumer Bill of rights? |
Slotting Fees |
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A _____________ is a person who reports unethical behavior in a company? |
Whistle Blower |
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What was your instructor talking about when he suggested using the "Facebook" standard to determine whether or not a decision you made is ethical? |
If all of your Facebook friends, including your mother, will know what you did; what choice would you make? |
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Which of these statements best describes the basic norm of business ethics? |
In general, people are honest |
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Which of these is a reason consumers frequently give to justify unethical consumption? |
Everybody does it |
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___________ are society's values and standards that are enforceable in court? |
Laws |
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Which of the following is NOT one of the 'rights' included in The Consumer Bill of Rights proposed in the 1960s? |
The right to cancel a purchase |
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According to the ethical legal framework, it is important to balance the goals of all stakeholders when setting goals for the business. |
True |
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_____________ is an ethical perspective that believes a decision is ethical if the benefits outweigh the cost? |
Utilitarianism |
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_____________ are the set of moral rules that govern how businesses operate, how decisions are made, and how people are treated? |
Business Ethics |
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One of the ethical issues in marketing is that data mining techniques where information from several databases is combined may be a violation of a customer's ___________? |
Privacy |
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Which of the following statements about the ethical legal framework is TRUE? |
Most business decisions are made in private |
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Two powerful influences on a company's ethical culture are its code of ethics and _____________? |
The behavior of people in the company |
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One of the difficulties in determining ethical behavior in marketing is that ____________; the clandestine collection of trade secrets or proprietary information is both illegal and unethical; while collecting marketing intelligence about your competition is necessary? |
Espionage |
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_____________ involves a company's efforts to differentiate based on environmentally practices? |
Green Marketing |
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Bruce's Angels is a not-for-profit organization that makes the world a better place. Bruce learned that a member of his board of directors had decided to resign from the volunteer position so that he could pay more attention to his business. Later that day, Bruce learned that two of his key staff people were leaving because they had received a very attractive job offer from the former board member's company. It was clear that the board member had recruited these people for his company before he resigned from the board. According to the ethical legal framework, the behavior of this board member would be considered...? |
Unethical but legal |
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Most business people are honest and keep their word when they make a promise? |
True |
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Which of the following is NOT a question suggested by ethical legal framework for evaluating marketing decisions? |
Can I make money doing it? |
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One of the problems in acting ethically in international business is that __________ and _________, the basis of what is right and wrong, can vary from country to country? |
Culture, religion |
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One of the ethical issues in marketing is that some market segments, such as children or the elderly, may not fully understand the choices they are being asked to make. What is the proper approach to marketing to these ___________? |
Vulnerable groups |
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The Foreign Corrupt Practices act of 1977 makes it illegal for U.S. businesses to __________ foreign government officials, even if it is the custom do to so that country? |
Bribe |
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When faced with a decision, ___________ are the moral and legal principles that serve as guidelines on how to behave? |
Ethics |
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Companies that fail to ____________ will find themselves at a disadvantage in terms of reaching customers and finding good employees? |
Promote Diversity |
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Which of the following is NOT one of the 'rights' included in The Consumer Bill of Rights proposed in the 1960s? |
The right to cancel a purchase |
