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32 Cards in this Set
- Front
- Back
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In class, we discussed a number of characteristics of the internet. Which of the following is a consequence of the computer-mediated characteristic?
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The computer allows a customer to consider a larger number of options while going through the purchase process.
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Which of the following is a difference between traditional advertising and advertising on the internet?
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. Traditional advertising uses a push strategy; Internet advertising uses a pull strategy.
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According to your instructor, what demographic trend will take us into phase three (innovative uses) of the diffusion of internet technology?
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When the younger generation, who never knew a world without the internet, enter the workforce and begin their marketing careers.
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A __________ is an outstandingly clear example or an archetype?
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Paradigm
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When assessing the global political and legal environment, looking at a country’s form of government, civil unrest and attitudes toward foreign business can help assess the _________ of a country?
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Political stability
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____________ is the practice of shielding one or more industries within a country from foreign competition.
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Protectionism
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Recently, the state of California passed Proposition 71, the stem cell initiative. The purpose of this measure was to generate $3 billion to help focus the efforts of California’s high-tech infrastructure on stem cell research in order to create a long-term sustainable competitive advantage in the stem cell industry. This is an example of ___________ that may lead to a global competitive advantage?
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Factor conditions
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Brucesylvania is a small country virtually devoid of natural resources. Although poor, and small in number, the people in Brucesylvania are some of the smartest, most creative thinkers on the planet. In order to compete in a global marketplace, the theory of competitive advantage suggests this country might specialize in…?
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Technology
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When conducting a global environmental scan, demographic indicators such as ______ are used to assess economic conditions in a country?
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Unemployment
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Why is it important to keep a sense of perspective when developing internet-based marketing strategies?
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Because the internet is very good for some activities but not very good for other activities.
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In class, we discussed a number of characteristics of the internet. Which of the following is an issue associated with the information-rich environment characteristic?
Choose one answer. |
It is possible to have too much information in a website.
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Which of the following products would be the WORST candidate for distribution over the internet?
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Autographed baseballs
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In class, we discussed a number of characteristics of the internet. Which of the following is an issue associated with the global presence characteristic?
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The World Wide Web has no geographic boundaries
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People who argue that the internet is currently in the second phase of Naisbit’s diffusion of a technology would say that all of the commercial activity on the internet today is simply…?
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Moving existing business practices online in order to do them more efficiently
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When conducting a global environmental scan, demographic indicators such as ______ are used to assess the relative wealth of nations?
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GDP
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When using cultural values to determine right from wrong, _________ represent rules for getting along in everyday life situations?
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Conventions
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Which of the following statements represents the approach taken to global marketing in this class?
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All marketing is global marketing. However there are issues that come into play when you cross a political boundary
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A ____________ is a restriction (either voluntary or mandatory) placed on the amount of a product allowed to enter or leave a country.
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Quota
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____________ occurs when companies sell products in a foreign market for a lower price than they sell it in their domestic market?
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Dumping
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In class, we discussed a number of characteristics of the internet. Which of the following is an issue related to the Graphic interface characteristic?
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Customers use a combination of verbal and non-verbal cues to navigate through your site.
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Which of the following is a difference between traditional advertising and advertising on the internet?
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Traditional advertising agencies charge a commission on the media buy; internet advertising agencies charge a fee for service
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In class, we discussed a number of characteristics of the internet. Which of the following is an issue associated with the interactivity characteristic?
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Unlike other mass marketing communications media, customers can provide information to the website.
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Why can customer service increase a company's profitability?
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It costs ten times as much money to sell to a new customer as it does to sell to an existing customer.
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Which of the following products would be the BEST candidate for distribution over the internet?
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Video games
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BruceCo is a coffee blending company with locations all over the world. Because tastes for coffee vary greatly from country to country, BruceCo uses a different brand name and product mix in every country where they do business. BruceCo is an example of a(n)…?
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Multinational firm
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When using cultural values to determine right from wrong, _________ represent basic behaviors that are usually based on tradition?
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Customs
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___________ is the study of symbols and their meanings?
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Semiotics
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BruceCo was thinking of relocating its order processing and customer service unit to a developing country. They decided to locate in a specific country because literacy rates were very high many people had learned to speak English either at home or in school. This country was attractive to BruceCo because it had a good__________ infrastructure?
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Education
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One of the reasons the United States is competitive in high-technology industries is because of the existence of places like Silicon Valley in California. There you can find top-level universities, experienced technology firms and a pool of talented engineers from around the world. This is an example of ____________ that may give the United States a competitive advantage in the global marketplace?
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. Related and supporting industries
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___________ occurs when a business sells a product outside of its agreed upon marketing area in order to take advantage of price differentials between the two marketing areas?
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Gray marketing
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When assessing the global political and legal environment, looking at a country’s form of government, civil unrest and attitudes toward foreign business can help assess the _________ of a country?
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Political stability
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___________ are a society’s deeply held beliefs about the right way to live?
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Values
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