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22 Cards in this Set
- Front
- Back
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Staple Products |
Bought out of habit without much thinking. Soap, shampoo, paper towels |
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Convenience Products |
Purchased by the consumer frequently and with minimal effort. Low "I". |
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Impulse Products |
Goods purchased without any planning. Chocolates, candy, register items |
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Emergency Products |
Goods purchased when there is an urgent need. Batteries, umbrellas, raincoats |
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Unsought Goods |
Wills, tombstones, insurance |
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Specialty Items |
Unique Items |
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Shopping Items |
Heterogeneous; Homogeneous |
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4 terms that characterize services |
Intangible, Inseparable, perishable, variability |
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Intangible |
Cannot be perceived through five senses |
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Inseparable |
The service and the service provider are one in the same. Product and consumption occur at the same time |
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Perishable |
Cannot be stored for later use |
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Variability |
Differences exist in the quality of the service being provided |
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Idea Screening Stage |
New product development stage when good and workable ideas are separated from poor and unworkable ideas |
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Concept Testing |
The stage of new product development when a prototype is first made |
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Commercialization |
Full scale marketing of a new product; this stage corresponds to the Introductory stage of the product life style |
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Width |
The number of product lines in the product portfolio |
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Depth |
When new varieties are added to a given product line |
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Growth |
Stage of the product life cycle when profits peak |
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Maturity |
Stage of the product life cycle when sales peak |
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Early Majority |
The first half of the mass market |
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Laggards |
The last group to adopt a new product |
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Early Adopters |
Opinion leaders. Heavy users of the media and the first to try a new product . Marketers rely On them for cues on the next big thing |
