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6 Cards in this Set

  • Front
  • Back
Service
An intangible offering that involves a deed and a performance to create a customer experience and cannot be physically touched, tasted, smelt, etc
Customer Service
Specifically refers to the human or mechanical interaction that provides a service and aid in customers need satisfaction
Intangible
A characteristic of a service it cannot be touched, tasted, seen like a pure product can
Inseparable
A characteristic of services. A service is produced and consumed at the same moment and therefore cannot be seperated
Variability
A characteristic of service because it is provided by humans
Perishability
A characteristic of a service because it cannot be stored for later use