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6 Cards in this Set
- Front
- Back
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Marketing Channels: |
Interdependent firms that make a product available for businesses or consumers |
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Channel Intermediaries |
-Retailers -Wholesalers -Agents & brokers -Drop Shippers -Rack Jobbers |
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Channel Members perform: |
Financing Promotion Distribution Negotiation Contacts Risk Taking |
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Vertical Marketing System |
Channel Structure in which producers, wholesalers and retailers act s unified system. One channel member owns the others or has contracts with them or enough power to control them. |
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VMS: |
Corporate systems: Total Ownership Contractual: Legal Relationship Administered: Strong Leadership |
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Marketing Logistics: |
Planning, implementing and controlling physical flow of materials and goods from point A to B |
