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5 Cards in this Set
- Front
- Back
What is the definition of MARKETING
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o The activity, set of instructions, and processes for creating, communicating, delivering, and enhancing offerings that have value for customers, clients, partners, and society at large
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What is the definition of VALUE
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Relative comparison of a product’s benefits vs. its costs
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What is the definition of UTILITY
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Ability of a product to satisfy a human want or need
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What is the definition of CONSUMER GOODS
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Physical products purchased by consumers for personal use
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What is the definition of INDUSTRIAL GOODS
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Physical products purchased by companies to produce other products
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