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27 Cards in this Set
- Front
- Back
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Product Line |
A Series of Related products offered by a firm |
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Bull Market |
Rising stock market |
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Money-Market |
Mutual Funds that invest in short-term securities and other liquid investments |
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Logistics |
The planning, movement, and flow of goods and related information throughout the supply chain |
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Product Mix |
Complete list of all products that a company offers for sale |
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Intensive Distribution |
Market Coverage Strategy that tries to place a product in as many outlets as possible |
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Wages |
Cash payment based on the number of hours the employee has worked or the numbers of units the employee has produced
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Employee Benefits |
Compensation other than wages, salaries, and incentive programs |
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Distribution Strategy |
Firm's overall plan for moving products to intermediaries and final customers |
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Exclusive Distribution |
Market Coverage strategy that gives intermediaries exclusive rights to sell a product in a specific geographical area |
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Price Elasticity |
A measure of the sensitivity of demand to changes in price |
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Selective Distribution |
Market Coverage strategy that uses a limited number of outlets to distribute products |
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Penetration Pricing |
Introducing a new product at a low price in hopes of building sales volume quickly |
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Worker buyout |
Distribution of financial incentives to employees who voluntarily depart, usually undertaken in order to reduce the payroll |
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Job Description |
Statement of the tasks involved in a given job and the conditions under which the holder of the job will work |
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Job Specification |
Statement describing the kind of person who would be best for a given job-including the skills, education, and previous experience that the job requires |
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Distribution Mix |
Combination of intermediaries and channels a producer uses to get a product to end users |
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EAP's |
Company-sponsored counseling or referral plans for employees with personal problems |
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Job Analysis |
Process by which jobs are studies to determine the tasks and dynamics involved in performing them |
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Product life Cycle |
1) Introduction 2) Growth 3) Maturity 4) Decline |
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Co-Branding |
Partnership between two or more companies to closely link their brand names together for a single product |
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Retailers |
Firms that sell goods and services to individuals for their own use rather than for resale |
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Wholesalers |
Firms that sell products to other firms for resale or for organizational use |
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Layoffs |
Termination of employees for economic or business reasons |
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Recruiting |
Process of attracting appropriate applicants for an organization's jobs |
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Bear Market |
Falling stock market |
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Trademark |
Brand that has been given legal protection so that its owner has exclusive rights to its use |
