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52 Cards in this Set

  • Front
  • Back

Social Psychology

Scientific field that seeks to understand the nature and causes of individual behaviour and thought in social situations

Science (2)

1) set of values




2) Several methods that can be used to study a wide range of topics

4 most important core values of science

1) Accuracy


2) Objectivity


3)Skepticism


4) Open-mindedness

Accuracy

gather info in careful, precise, error-free manner

Objectivity

gather info as free from bias as possible

Skepticism

Accept finding as accurate only to the extent they have been verified again

Open-mindedness

Commitment to changing one's views if evidence suggests these are inaccurate

Planning fallacy

strong tendency to believe things will take less time than they actually do

Causes (5) of social behaviour and thought

-social interactions




-cognitive processes




-Environmental variables




-Cultural context




-Biological factors

Evolutionary psychology

Seeks to investigate the potential role of genetic factors in various aspects of human behaviour

3 basic components of evolution

variation




inheritance




selection

Variation

Organisms belonging to the same species may vary in many different ways

Inheritance

Some variations can be passed from one generation to the next

Selection

Some variations give an "edge"

Prejudice has 2 underlying dimensions

1. warmth




2. competence

Warmth

the extent to which we see others as friend or foe

Competence

Can others do what they set out to do?

Social neuroscience

Area of research in social psychology that seeks knowledge about the neural and biological bases of social processes

Multicultural perspective

focus on understanding the cultural and ethnic factors that influence social behaviour

William ____________ (1908) believed behaviour stems from _______________

McDougall




instincts

Floyd Allport

Social behaviour stems from many factors, including the presence of other people and their specific actions

Cognitive dissonance

Humans dislike inconsistency and strive to reduce it

Topics studied in the 1960s

- Interpersonal attraction & Romantic love


- Impressions formation


- attribution


- social perception


- social influence

Types of 'social influence' studied in the '60s

- Obedience, conformity, compliance




- causes & prevention of human aggression




-effects of the physical environment





Psychology topics of the 1970/80/90s (3)

-attribution




-gender differences/sex discrimination




-environmental psychology

Systemic observation

Method of research in which behaviour is systematically observed and recorded

naturalistic observation

observation of behaviour in natural setting

Survey method

Ask large numbers of people to respond to questions about their attitudes or behaviour

Requirements for surveys (2)

- representative population




-way items are worded

Correlation

Tendency for one event to change as the other changes

Variables

Changeable aspects of the natural world

Correlational method

Systematically observes two or more variables to determine whether changes in one are accompanied by changes in the other

Hypothesis

unverified prediction

Correlational method is ________ (more/less) useful from the point of view of attaining another important goal: ___________________

less




explanation

Experimental method key steps (2)

1. presence of some variable believed to affect an aspect of social behaviour or thought is systematically changed




2. the effects of change are carefully measured

Independent variable

Variable that is systematically changed

Dependent variable

The variable that is measured in the experiment

Random assignment

equal chance of being of being exposed to each level of the independent variable

Two key requirements of experiments

1. random assignment




2. All other factors besides cofounding variable held constant

Confounded

Extraneous variable that correlates with both the dependent and independent variable

External Validity

Extent to which findings can be generalized to real-life

Mediating variable

affected by an independent variable and then influences the dependent variable

Theory

Framework for explaining various events or processes

Procedure of building a theory (5)

1. Theory that reflects evidence is proposed




2. This theory helps to organize existing info and make predictions




3. These predictions (hypotheses) are tested by research




4. If results are consistent with theory, confidence is increased. If not, theory is modified and tested further




5. Theory is accepted or rejected

Minority slowness effect

When people believe they hold a view in the minority, they will be slower to state it

Theories are/are not ever proven in a final sense

are not

Deception

withheld info about the purpose of study

Ethical issues of deception (2)

- may cause harm




-acquire negative attitudes toward social psych

Two safeguards during deception

- informed consent




- debriefing

Informed consent

Give participants as much info as possible before they decide to participate

Debriefing

give full description of the purposes of the study after participating

Guiding principles when using deception (3)

1. only use when absolutely necessary




2. proceed w/ caution




3. Make certain ever precaution is taken to protect the rights, safety, and well-being of participant