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3 Cards in this Set
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- Back
- 3rd side (hint)
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The Servuction Process
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Customers are part of the factory = combinations of the terms service and production
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Inseparability of production and consumption
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Service Intangibility
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Services cannot be stored on a shelf, touched, tasted or tried on for size and physical objects (goods) accompany services.
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5 senses
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Hospitality Industry
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business dedicated to the service of people away from home; business that emphasize personnel responsibility to be hospitable hists and managers of services offered
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