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7 Cards in this Set

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  • Back
Production
the assembly of various sources of sound to achieve a purpose related to radio programming.
Sound of the Station
a sound created by using various sources of sound to create a specific result- a targeted product that appeals to specific listeners
Formats
a radio station's programming strategy, evolved to attract a particular audience; the mix of all elements of a station's sound
Demographics
statistical representation of a population; used in radio to refer to the characteristics of the listening audience
Dayparts
Segments of a broadcast day; morning drive (6 - 10 am), midday (10 - 3pm), afternoon drive (3-6), and evening (6pm - 12 am).
Syndicators
firms that distrube programs or program material to individual radio stations for a fee.
Network
a linkage of broadcast stations in which a central programming source supplies material to the individual making up the system