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15 Cards in this Set
- Front
- Back
Representation |
Use of language and images to create meaning about the world around us by representing aspects of real like though mediums such as photography and film. |
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Semiotics |
The study of signs in which way certain aspects such as works, images and objects are vehicles for meaning. Its used to analyze meanings within a cultural context. |
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Mimesis |
A concept that originates with the Greek that defines representation as a process of mirroring or imitating the real. |
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Referent |
In Semiotics, represents the object itself rather than what it represents. |
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Myth of Photographic Truth |
In photography not all objects are records of reality, they are a product of human choice or what one choose to portray thus making the image manipulated making it a form of representation. |
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Positivism |
Scientific knowledge is the only authentic knowledge and concerns itself with truths about the world and views photography as a scientific tool. |
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Studium |
Truth is always culturally inflected, never tire and uninfluenced by contextual factors. |
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Punctum |
Characterize the affective element if those certain photographs that pierce one’s heart with feelings |
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Denotative Meaning |
company logos operate according to this principal of instant recognition ex( rose = flower) |
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Connotative meaning |
All social cultural and historical meanings that are added to a signs literal meaning. (rose = love) |
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Ideology |
shared set if values and beliefs through which individuals love out their complex range of social structures |
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Modernism |
A set of styles in literature, art, film and architecture that arrived in the later 19th and early 20th century that questioned traditional ways of representation. |
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Postmodernity |
Describes a set of social, cultural, and economic formations that have occurred after the height of modernity and that have produced both a different worldview. |
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Code |
a system of organized signs that give meaning to social practices which can be read by the users. |
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Interpretant |
The thought or mental effect produced by the relationship between the objects and its representations. Its the signified. |