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15 Cards in this Set

  • Front
  • Back

Representation

Use of language and images to create meaning about the world around us by representing aspects of real like though mediums such as photography and film.

Semiotics

The study of signs in which way certain aspects such as works, images and objects are vehicles for meaning. Its used to analyze meanings within a cultural context.

Mimesis

A concept that originates with the Greek that defines representation as a process of mirroring or imitating the real.

Referent

In Semiotics, represents the object itself rather than what it represents.

Myth of Photographic Truth

In photography not all objects are records of reality, they are a product of human choice or what one choose to portray thus making the image manipulated making it a form of representation.

Positivism

Scientific knowledge is the only authentic knowledge and concerns itself with truths about the world and views photography as a scientific tool.

Studium

Truth is always culturally inflected, never tire and uninfluenced by contextual factors.

Punctum

Characterize the affective element if those certain photographs that pierce one’s heart with feelings

Denotative Meaning

company logos operate according to this principal of instant recognition ex( rose = flower)

Connotative meaning

All social cultural and historical meanings that are added to a signs literal meaning. (rose = love)

Ideology

shared set if values and beliefs through which individuals love out their complex range of social structures

Modernism

A set of styles in literature, art, film and architecture that arrived in the later 19th and early 20th century that questioned traditional ways of representation.

Postmodernity

Describes a set of social, cultural, and economic formations that have occurred after the height of modernity and that have produced both a different worldview.

Code

a system of organized signs that give meaning to social practices which can be read by the users.

Interpretant

The thought or mental effect produced by the relationship between the objects and its representations. Its the signified.