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24 Cards in this Set
- Front
- Back
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an unsatisfied need
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need recognition
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performance of a product or service
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functional need
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personal gratification consumers associate with product/service
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psychological needs
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customer examines knowledge of product based on past purchases.
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internal seach for info
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buyer seeks info outside personal knowledge (friends, family, etc.)
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external search for info
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all possible choices for a product set
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universal set
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brands that can be brought forth from memory.
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retrival sets
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alternative brands where purchase can be made
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evoked set
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assumes that the cunsumer, when evaluating alternatives, trades off characteristics agianst another. so good conpensate for bad.
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compensatory decision rule
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chose product based on one attribute regardless of its other values
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non compensatory decision rule
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mental shortcuts that help consumers narrow down choices.
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decision heuristics
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a pattern of behaviors tied to life events that affect what and how we consume.
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ritual consumption
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entails actual rather than potential customers
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postpurchase
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physiological, safety, love esteem, self-actualization
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maslow hierchy of needs
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when you feel completly satisfied with your life and how you live.
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self-actualization
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persons enduring evaluation of his or her feelings toward object.
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attitude
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select , interpret, organize information.
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perception
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one or more persons whom an individual uses as a basis for comparision regarding beliefs, feelings, behaviors.
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reference groups
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shared beliefs of a group of people
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culture
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ready to purchase but dreailed when arriving at store
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shopping situation
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predisposed to purchase certain product
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purchase situation
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consumers degree of intrest in the product or service.
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invlovment
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when customer thinks purchase involves alot of risk
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extended problem solving
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purchase requiring morderate amount of time
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limited problem sloving
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