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9 Cards in this Set
- Front
- Back
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e-business |
carrying out the goals of business through utilization of the internet |
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digital media |
electronic media that function using digital codes via computers, cellular phones, smartphones, and other digital devices that have been released in recent years |
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digital marketing |
uses all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers |
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social network |
a website where users can create a profile and interact with other users, post information and engage in other forms of web-based communication |
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blog |
a web-based journal in which a writer can editorialize and interact with other internet users |
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wiki |
software that creates an interface that enables users to add or edit the content of some types of websites |
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viral marketing |
a marketing tool that uses the internet, particularly social networking, and video sharing sites, to spread a message and create brand awareness |
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online fraud |
any attempt to conduct fraudulent activities online |
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identity theft |
when criminals obtain personal information that allows them to impersonate someone else in order to use their credit to access financial accounts and make purchases |
