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7 Cards in this Set

  • Front
  • Back
Place
Making goods and services available in the right quantities and locations when customers want them
Channel of distribution
set of firms or individuals who participate in the flow of products from the namufacturer to the final customer
Cost-based Decision
The relative costs should influence how to allocate the distribution activities
Control-based Decision
How mcuh control the manufacturer has over its channel partners influences decision
Intensive distribution
Selling a product through all responsible and suitable wholesalers or retailers who are willing to stock/sell the product
Selective distribution
Selling through more than one, but less than all, intermediaries willing to carry the product
Exclusive Distribution
Selling through only one middleman in a particular geographic area