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7 Cards in this Set
- Front
- Back
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Place
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Making goods and services available in the right quantities and locations when customers want them
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Channel of distribution
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set of firms or individuals who participate in the flow of products from the namufacturer to the final customer
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Cost-based Decision
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The relative costs should influence how to allocate the distribution activities
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Control-based Decision
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How mcuh control the manufacturer has over its channel partners influences decision
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Intensive distribution
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Selling a product through all responsible and suitable wholesalers or retailers who are willing to stock/sell the product
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Selective distribution
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Selling through more than one, but less than all, intermediaries willing to carry the product
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Exclusive Distribution
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Selling through only one middleman in a particular geographic area
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