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15 Cards in this Set
- Front
- Back
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FTC
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Federal Trade Commision
EXp: disclosure should be prominant and clos to relevant claims or should be easily found no distracting material |
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FDA
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Food and Drug Administration
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SEC
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Securities and Exchange Comminssion- full disclosure of material information that could influence investment desicion
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Consequenced- based morality
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Which action or policy promotes the best overall consequeses or the greatest utility for all parties
teleological. |
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Duty-based morality
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Can the maxim underlying the course of the action being consideredbe universalized? is the principle of fair play being violated? If theere appear to be conflicting duites, which is stronger?
Deontological |
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Rights-Based Morality
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Which action or policy best protects the human and legal rights of the individuals? does the proposed action or policy imperde the basic requirements of human flourishing?
emphasizes community |
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Information GIvers
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provide information
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Information Orchestrators
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gather, process, store and desseminate information (gatekeepers)
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Information Takers
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recieve and use information for their own purposes
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Stakeholders
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people affected by the information-based actions in which information takers engage.
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Four Principles for online public relations
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1.Present Facted Based Conent
2. Be an Objective Advocate 3.Earn the Publics trust 4.Educate the Public Relation Profession on Best Practices |
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4 Principles
Present Facted Based Content |
1.tell the truth at all times
2.Ensure timely delivery of info 3.Tell the full story, adhering to accept standards for accuracy of info |
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4 Principles
Be an Objective |
1.Act as a credible source
2. know your subject 3. Rely on credible source 4. Offer dialouge 5. Reveal Background experts. |
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4 Principles
Earn the Publics Trust |
1. simultaneously contact multiple stakeholders with info
2. Discoles all participation online chat rooms 3. Correct online info 4. provide consil |
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4 Principles
Educate the PR Profession |
1 Compile case studies on the best use of media
2. Advance and encourage industry wide adoption 3. Practice leadership |
