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12 Cards in this Set
- Front
- Back
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public opinion |
– the aggregate of individualattitudes or beliefs shared by some portion of the adult population•there is no one public opinion because there are many different “publics” |
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consensus opinions |
•Consensusopinions – when there is general agreement among the citizenry on an issue
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divided opinion |
•Divisiveopinions – when public opinion is polarized between two quite differentpositions
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political Socialization |
the process by which people acquire political beliefs and values. ex. party identification through socialization of family and schools. family/school shapes your views on certain political topics. |
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peer group |
a group whose members share common social characteristics. These groups play an important part in the socialization process, helping to shape attitudes and beliefs. |
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opinion leaders |
one who is able to influence the opinions of others because of position, expertise, or personality. |
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agenda setting |
determining which public-policy questions will be debated or considered. |
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fairness Doctrine |
1949-87 required television an radio to present controversial issues in a manner that was (in the commission's view) honest, equitable and balanced. |
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generational effect (COHERENT EFFECT) |
long lasting effect of the events of a particular time on the political opinions. EX. voter in 1939 who lived through the great depression were likely to become democratic. |
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Gender gap |
the difference in percentage between women and men votes. |
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opinion polls |
a method of systematically questioning a small, selected ample of respondents who are deemed representative of the total population. |
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push polls |
Attempts to spread negative statementsabout a candidate by posing as apolltaker.
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