Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key


Play button


Play button




Click to flip

10 Cards in this Set

  • Front
  • Back
market segmentation
sorting potential buyers into groups that have common needs and will respond similarly to a marketing action
market segments
groups of prospective buyers that reslut from market segmentation
product differentation
strategy of using different marketing mix activites, such as product features and advertising, to help consumers percieve a product as being differeent and better than competing products
market product grid
framework relating the segments of a market to products of marketing actions of the firm
increased customer value achieved through performing organizational functions more efficiently
usage rate
quantity consumed or times visited during a specific period
80/20 rule
idea that 80 percent of a firms sales are obtained from 20 percent of its consumers
market size
the estimated size of the market in the segment is an important factor in decideing whether its worth goin after
product positioning
the space a product occupies in consumers minds on important features relative to competing products
perceptual map
means of displaying the position of products or brands in the consumers minds.