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8 Cards in this Set

  • Front
  • Back
marketing research
process of collecting and analyzing information inorder to recommend actions
measures of sucess
criteria or standards used in elvaluating proposed solutions to a problem
facts and figures related to a problem
secondary data
facts and figures that have already been recorded before the project at hand
primary data
facts or figures that are newly collected for a project
observational data
facts and figures obtained by watching, either mechanically or in person, how people behave
questionnaire data
facts and figures obtained by asking people about their attitudes, awareness, intentions, and behavior
sales forcast
total sales of a product that a firm expects to sell during a specified time period under specified conditions