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10 Cards in this Set
- Front
- Back
5 steps in the marketing decision process
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1. define the problem
2. develop the research plan 3. collect relevant info by specifying 4. develop findings 5. take marketing actions |
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probability sampling
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involves using precise rules to select the sample such that each element of the population has a specific known chance of being selected
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nonprobability sampling
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using an arbitray judgments to select the sample sot the chance of selecting a particular element may be uknown of zerol
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statistical inference
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drawing conclusions about a population from a sample taken from that population
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primary data
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observational, questionairre, survey, interview, focus groups
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secondary data
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internal-data collected within a firm
external-data from an outside organization |
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panel-
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a sample of consumers or stores from which researchers take a series of measurements
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experiments
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obtaining data by manipulation factors under tightly controlled conditions to test cause and effect
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adv. of primary vs secondary
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primary ->more specific
secondayr -> time saver, low cost |
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data mining
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the extraction of hidden predictive information from large databases
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