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6 Cards in this Set
- Front
- Back
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Commision
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Inclusion of a particular social group by misrepresntation of stereotypes and through it causes ommission by having societal stereotype
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Commodification
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treating something as a personal object without personal identity or particular cultural identity
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omission
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Underrepresenting in Advertising and rendered almost invisible by stereotype.
Exp: Black friend in movie. Spoof Scary movie |
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Stereotype
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involes presenting a group of people in an unvarying pattern that lacks individuality.
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Type
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thiongs that appear to have certain thing is common.
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Two Ethical paradoxes of stereotyping in advertising
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stereotyping seeks to establish some typical (identifiable image of hopes/dreams/abition/) that various groups of people have in common by virtue of belonging to the same complex group types. portraying them to be realistic
because they compromise a restricted number of particular charateristics that may apply to some individuals but not to all. |
