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10 Cards in this Set
- Front
- Back
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PUBLIC OPINION
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Aggregate of preferences and opinions of individuals on significant issues
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SURVEY RESEARCH
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Gathering of information about public opinion by questioning a representative sample of the population
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HALO EFFECT
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Tendency of survey respondents to provide socially acceptable answers to questions
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SALIENT ISSUES
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Issues about which most people have an opinion
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SOCIALIZATION
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Learning of values, beliefs, and opinions
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GENERATION GAP
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Differences in politics and public opinion among age groups
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GENERATION EFFECTS
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Historical events that affect the views of those who lived through them
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LIFE-CYCLE EFECTS
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Changes in life circumstances associated with age that affect one's views
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GENDER GAP
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Aggregiate differences in political opinions ofmen and women
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SUFFRAGE
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Legal right to vote
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