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10 Cards in this Set

  • Front
  • Back
PUBLIC OPINION
Aggregate of preferences and opinions of individuals on significant issues
SURVEY RESEARCH
Gathering of information about public opinion by questioning a representative sample of the population
HALO EFFECT
Tendency of survey respondents to provide socially acceptable answers to questions
SALIENT ISSUES
Issues about which most people have an opinion
SOCIALIZATION
Learning of values, beliefs, and opinions
GENERATION GAP
Differences in politics and public opinion among age groups
GENERATION EFFECTS
Historical events that affect the views of those who lived through them
LIFE-CYCLE EFECTS
Changes in life circumstances associated with age that affect one's views
GENDER GAP
Aggregiate differences in political opinions ofmen and women
SUFFRAGE
Legal right to vote