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10 Cards in this Set

  • Front
  • Back
what is public opinion?
the distribution of individual attitudes about a particular issue, candidate, or political institution.
Who is George Gsllup and what did he contribute?
he developed public opinion polling, he did some pollingfor his mother inlaw, a candidate for secretary of state in iowa in 1932.
what is political socialization?
they shape political attitudes, political socialization is a lifelong process through which an individual acquires opinions through family, friends, coworkers, and other group associations.
what is political ideology?
it is a coherent set of values and beliefs about public policy. In US politics, ideologies generally are thought to fal into two opposite camps: liberal and conservative.
who were liberals?(Back then)
In early American history, liberals disapproved of a strong central government, believing that it got in the way of ordinary people reaching their ambitions, they saw the government as a friend of business and the political elite.
who were conservatives?(Back then)
Conservatives believed that government wass best left to political elites, although they did not deny the right of individuals voters to contributee to political system.
who are liberals?(Present)
republicans came to support the belief in "rugged individualism" or in other words the responsibility of all people to take care of themselves.
when did the transformation of liberals and conservatives occur?
The trend reversed during the 1930's with Franklin Roosevelt's new deal-big government programs to help ordinary people get back on their feet during the Great Depression. During that era Democrats began to see the government as a friend to the little people- one that provided much needed support during bad economic times.
What is the "American Voter"?
a classic study of the 1950's, investigated the ideological sophistication of the American electorate.
What were the four classifications of voters?
1. idealogues-12%
2. group benefits voters-42%
3. nature of the times voters-24%
4. no issue content- 22%