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14 Cards in this Set

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  • Back
marketspace vs traditional marketplace
marketspace-an internet enabled digital environment characterized by face to screen exchange relationships and electronic images and offerings
traditional-face to face exchange relationships
interactive marketing
involves two way buyer seller electronic communication in a computer mediated environment in which the buyer controls the kind and amount of information received from the seller
choiceboards
an interactive, internet enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options
collaborative filtering
a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases
personalization marketing
the consumer initiated practice of generasating content on a marketer's website that is custom tailored to an individual's specific needs and preferences
permission marketing
the solicitation of a consumer's consent to receive email and advertising based on personal data supplied by the consumer
characteristics of online consumers
click and mortar
hunter gatherers
brand loyalists
time sensitive materialists
hooked, online and single
ebivalent newbies
creating an online customer experience
context
commerce
connection
communication
content
community
customization
8 second rule
customers will abandon their efforts to enter and navigate a website if downloar time exceeds 8 seconds
cookies
computer files that a marketer can download onto the computer of an online shopper who visits the marketer's website
why consumers shop and buy online
convenience
choice
customization
communication
cost
control
multi channel marketing
the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships iwth ocnsumers who shop and buy in the traditional marketplace and marketspace
blog
a webpage that serves as a publicly accessible personal journal for an individual
viral marketing
an internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via email