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14 Cards in this Set
- Front
- Back
marketspace vs traditional marketplace
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marketspace-an internet enabled digital environment characterized by face to screen exchange relationships and electronic images and offerings
traditional-face to face exchange relationships |
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interactive marketing
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involves two way buyer seller electronic communication in a computer mediated environment in which the buyer controls the kind and amount of information received from the seller
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choiceboards
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an interactive, internet enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options
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collaborative filtering
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a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases
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personalization marketing
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the consumer initiated practice of generasating content on a marketer's website that is custom tailored to an individual's specific needs and preferences
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permission marketing
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the solicitation of a consumer's consent to receive email and advertising based on personal data supplied by the consumer
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characteristics of online consumers
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click and mortar
hunter gatherers brand loyalists time sensitive materialists hooked, online and single ebivalent newbies |
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creating an online customer experience
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context
commerce connection communication content community customization |
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8 second rule
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customers will abandon their efforts to enter and navigate a website if downloar time exceeds 8 seconds
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cookies
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computer files that a marketer can download onto the computer of an online shopper who visits the marketer's website
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why consumers shop and buy online
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convenience
choice customization communication cost control |
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multi channel marketing
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the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships iwth ocnsumers who shop and buy in the traditional marketplace and marketspace
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blog
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a webpage that serves as a publicly accessible personal journal for an individual
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viral marketing
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an internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via email
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