Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
4 Cards in this Set
- Front
- Back
|
PR Objectives
|
PR: Marketing and management comm dealing with issues
Promoting goodwill- most important Promoting a product or service Preparing internal communications Counteracting negative publicity Lobbying Giving advice and council |
|
|
PR Tools
|
Press Releases
Feature Stories-more controllable than press releases Company Newsletters Interviews and Press Conferences- air of credibility Sponsored Events- community sees org in action Publicity- free exposure, heighten credibility, |
|
|
Influencer Marketing
|
series of personalized marketing techniques directed at individuals or groups who have the credibility and capability to drive positive word of mouth in a broader and salient segment of the population.
"Give them something to talk about" Peer to peer- viral and buzz marketing professional |
|
|
corp ads
|
Corp Image: gen. fav. images
Advocacy: position on important issue, relevant to business operation Cause: Affiliation to important cause |
