Ch 18

Front 1

Designers who intiated the international typographic style

Back 1

exaggerated claims of propaganda and comecial advertisaing

Front 2

Theo van Doesburg formulate?

Back 2

manifesto of Art Concret

Front 3

Max bills designs reflect his belief that

Back 3

its possible to develope an art largley on the basis of mathmatical thinking

Front 4

a german born desinger that created work after WWIII

Back 4

Anton Stankowskil

Front 5

Adrian Frutiger designed the

Back 5

Univers typeface

Front 6

study of the meaning of signs and symbols

Back 6

semantics

Front 7

study of how signs and symbols are connected

Back 7

syntactics

Front 8

the study of realtionships between signs and symbols

Back 8

pragmatics

Front 9

Siegfried Odermatt applied

Back 9

business and industry

Front 10

Jacqueline Casey director of Graphic design at

Back 10

MIT

Front 11

A native of nuremberg

Back 11

Hermann zapf

Front 12

in his work and his teachings

Back 12

Armin Hofman

Front 13

The was used in josef mullers Brockmans poster

Back 13

GOLDEN MEAN

Front 14

Book covers by Rudolph had what in common

Back 14

uniform typographic system and grid

Front 15

American design is characterize by not being

Back 15

structure

Front 16

was the cultural center of art

Back 16

Paris

Front 17

American designer masterfully handled visual contrast in his work

Back 17

Paul Rand

Front 18

Brought the sensibilities of the new york school to los angelos

Back 18

Saul Bass

Front 19

cipe pineles the art director for glamour was the first woman

Back 19

to gain membership into art directors clubs

Front 20

duglad sturmer was almost in trouble for

Back 20

four hands burning copies of the draft

Front 21

The doyle Dan Bernbach dint use what to advertise

Back 21

celebrity testimonials

Front 22

Herb Lubalin experiment with form and meaning to create

Back 22

typograms

Front 23

Lulbalin created designs for

Back 23

advant garde

Front 24

Muhammed Ali as

Back 24

St Sebastian

Front 25

named art director of McCalls magazine

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Otto storch

Front 26

became art director of Esquire

Back 26

Henery Wolf

Front 27

advertising strategy

Back 27

Doyle Dane Bernbach

Front 28

In 1959 a playful direction of

Back 28

Figurtative display of figurative typography

Front 29

Design editor for new york helrald

Back 29

Peter Palazzo

Front 30

visual identification system that were developed in the 50's

Back 30

many corporations were booming in multinational scope

Front 31

International design firm founded in Chicago by ralph

Back 31

Unimark

Front 32

help make system better

Back 32

qnational park servise

Front 33

logotype that can be interchanged

Back 33

MTV

Front 34

Designed on-air graphics with imagery and strong sillouwts

Back 34

Greg olden

Front 35

created a more modern look

Back 35

Herbert Matter

Front 36

was the goal and perffered at the time

Back 36

objectivity and Helvetica

Front 37

produced visual identification system

Back 37

international typographic style

Front 38

system that Mexico uses resulted from thier

Back 38

Mexican culture

Front 39

symbol is an image....

Back 39

Norman Ives

Front 40

Trade mark for IBM was developed by

Back 40

Paul Rand

Front 41

U.S. of department of transportation comissioned

Back 41

AIGA

Front 42

Known for streamline and modern aesthetic

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Raymond Loewy

Front 43

comapnies brand consisting of letters

Back 43

LOGOTYPE

Front 44

system of visual elements that hold identity for company

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corporate identity

Front 45

legal publishing record

Back 45

Annual report