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22 Cards in this Set

  • Front
  • Back
Product Advertising
Advertising that tries to sell a specific product
Institutional Advertising
Advertising that tries to promote org image, reputation, or ideas rather than a specific product
Pioneering Advertising
Advertising that tries to develop primary demand for a product category rather than demand for a specific brand
Competive Advertising
Advertising that tries to develop selective demand for a specific brand rather than a product category
Direct Type Advertising`
Competitive advertising that aims for immediate buying action
Product Advertising
Advertising that tries to sell a specific product
Institutional Advertising
Advertising that tries to promote org image, reputation, or ideas rather than a specific product
Pioneering Advertising
Advertising that tries to develop primary demand for a product category rather than demand for a specific brand
Comparative Advertising
Advertising that makes specific brand comparisions using actutal product names
Indirect type advertising
Competitive advertising that points out product advantages- to affect future buying decisions
Reminder Advertising
Advertising to keep the product's name in front of the public
Advertising Allowances
Price reductions to firms in the channel to encourage them to advertise or otherwise promote the firm's products locally
Cooperative Advertising
Producers sharing in the cost of ads with wholesalers or retailers
Copy Thrust
What the words and illustrations of an ad should communicate
Advertising Agencies
Specialists in planning and handling mass selling details for advertisers
Corrective Advertising
Ads to correct deceptive advertising
Reminder Advertising
Advertising to keep the product's name in front of the public
Advertising Allowances
Price reductions to firms in the channel to encourage them to advertise or otherwise promote the firm's products locally
Cooperative Advertising
Producers sharing in the cost of ads with wholesalers or retailers
Copy Thrust
What the words and illustrations of an ad should communicate
Advertising Agencies
Specialists in planning and handling mass selling details for advertisers
Corrective Advertising
Ads to correct deceptive advertising