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22 Cards in this Set
- Front
- Back
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Product Advertising
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Advertising that tries to sell a specific product
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Institutional Advertising
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Advertising that tries to promote org image, reputation, or ideas rather than a specific product
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Pioneering Advertising
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Advertising that tries to develop primary demand for a product category rather than demand for a specific brand
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Competive Advertising
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Advertising that tries to develop selective demand for a specific brand rather than a product category
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Direct Type Advertising`
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Competitive advertising that aims for immediate buying action
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Product Advertising
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Advertising that tries to sell a specific product
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Institutional Advertising
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Advertising that tries to promote org image, reputation, or ideas rather than a specific product
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Pioneering Advertising
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Advertising that tries to develop primary demand for a product category rather than demand for a specific brand
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Comparative Advertising
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Advertising that makes specific brand comparisions using actutal product names
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Indirect type advertising
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Competitive advertising that points out product advantages- to affect future buying decisions
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Reminder Advertising
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Advertising to keep the product's name in front of the public
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Advertising Allowances
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Price reductions to firms in the channel to encourage them to advertise or otherwise promote the firm's products locally
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Cooperative Advertising
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Producers sharing in the cost of ads with wholesalers or retailers
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Copy Thrust
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What the words and illustrations of an ad should communicate
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Advertising Agencies
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Specialists in planning and handling mass selling details for advertisers
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Corrective Advertising
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Ads to correct deceptive advertising
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Reminder Advertising
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Advertising to keep the product's name in front of the public
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Advertising Allowances
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Price reductions to firms in the channel to encourage them to advertise or otherwise promote the firm's products locally
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Cooperative Advertising
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Producers sharing in the cost of ads with wholesalers or retailers
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Copy Thrust
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What the words and illustrations of an ad should communicate
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Advertising Agencies
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Specialists in planning and handling mass selling details for advertisers
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Corrective Advertising
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Ads to correct deceptive advertising
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