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9 Cards in this Set
- Front
- Back
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Marketing Mix |
A set of strategy decisions made in the areas of product, promotion, pricing, and distribution in order to satisfy the needs and desires of customers in a target market |
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Total Product |
What the customer buys, including the physical product, brand name, accessories, after-sales service, warranty, instructions for use company image, and package |
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Promotion |
Any form of communication between a firm and its publics |
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Advertising |
Paid, nonpersonal presentation of ideas, goods, or services by an identified sponsor |
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Programmed-Management Approach |
A middle-ground advertising strategy between globally standardized and entirely local programs |
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Sales Promotion |
Any of various selling aids, including displays, premiums, contests, and gifts |
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Public Relations |
Various methods of communicating with the firm's publics to secure a favorable impression |
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Foreign National Pricing |
Local pricing in another country |
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International Pricing |
Setting prices of goods for export for both unrelated and related firms |
