Ch. 15 Contemporary Marketing- Boone And Kurtz 16Th Edition

Front 1

Retailing

Back 1

Activities involved in selling merchandise to ultimate consumers.

Front 2

Wheel of Retailing

Back 2

Hypothesis that each new type of retailer gains a competitive foothold by offering lower prices than current suppliers charge, the result of reducing or eliminating services.

Front 3

Stock-Keeping Unit (SKU)

Back 3

Offering within a product line, such as a specific size of liquid detergent.

Front 4

Markup

Back 4

Amount a retailer adds to the cost of a product to determine its selling price.

Front 5

Markdown

Back 5

Amount by which a retailer reduces the original selling price of a product.

Front 6

Planned Shopping Center

Back 6

Group of retail stores planned, coordinated, and marketed as one unit.

Front 7

Atmosphere

Back 7

Combination of physical characteristics and amenities that contribute to a store's image.

Front 8

Convenience Retailer

Back 8

Store that appeals to customers b having an accessible location, long house, rapid-checkout, and adequate parking.

Front 9

Specialty Retailer

Back 9

Store that combines carefully defined product lines, services, and reputation to persuade shoppers to spend considerable shopping effort there.

Front 10

Limited-Line Flow

Back 10

Retailer that offers a large assortment within a single product line or within a few related product lines.

Front 11

Category Kiler

Back 11

Store offering huge selections and low prices in single product lines.

Front 12

General Merchandise Retailer

Back 12

Store that carries a wide variety of product lines, stocking all of them in some depth.

Front 13

Department Store

Back 13

Large store that handles a variety of merchandise, including clothing, household goods, appliances, and furniture.

Front 14

Mass Merchandiser

Back 14

Store that stocks a wider line of goods that a departments store, usually without the same depth of assortment within each line.

Front 15

Discount House

Back 15

Store that charges low prices but may not offer services such as credit.

Front 16

Hypermarket

Back 16

Giant one-stop shopping facility offering wide selections of grocery items and general merchandise at discount prices, typically filling up 200,000 or more square feet of selling space.

Front 17

Supercenter

Back 17

Large store, usually smaller than a hypermarket, that combines groceries with discount store merchandise.

Front 18

Retail Convergence

Back 18

Situation in which similar merchandise is available from multiple retail outlets, resulting in the blurring of distinctions between types of retailers and merchandise offered.

Front 19

Scrambled Merchandising

Back 19

Retailing practice of combining dissimilar product lines to boost sales volume.

Front 20

Wholesaler

Back 20

Channel intermediary that takes title to goods and it handles and then distributes those goods to retailers, other distributors, or B2B customers.

Front 21

Wholesaling Intermediary

Back 21

Comprehensive term that describes wholesalers as well as agents and brokers.

Front 22

Merchant Wholesaler

Back 22

Independently owned wholesaling intermediary that takes title to the goods it handles; also known as an industrial distribute in the business goods market.

Front 23

Rack Jobber

Back 23

Full-function merchant wholesaler that markets specialized lines of merchandise to retail stores.

Front 24

Truck Wholesaler (Truck Jobber)

Back 24

Limited-function merchant wholesaler that markets perishable food items.

Front 25

Drop Shipper

Back 25

Limited-function merchant wholesaler that accepts orders from customers and forwards those orders to producers, whig then ship directly to the customers who placed the orders.

Front 26

Mail-Order Wholesaler

Back 26

Limited-function merchant wholesaler that distributes catalogs instead of sending sales personnel to contact customers.

Front 27

Commission Merchant

Back 27

Agent wholesaling intermediary that takes possession of goods shipped to a central market for sale, acts as the producer's agent, and collects an agreed-upon fee at the time of the sale.

Front 28

Broker

Back 28

Agent wholesaling intermediary that does not take title to or possession of goods in the course of its primary function, which is to bring together buyers and sellers.

Front 29

Sellin Agent

Back 29

Agent wholesaling intermediary for the entire marketing program of a firm's product line.

Front 30

Manufacturers' Representative

Back 30

Agent wholesaling intermediary that represents manufacturers of relate but noncompeting products and receives a commission on each sale.

Front 31

Direct Marketing

Back 31

Direct communications, other than personal sales contacts, between buyer and seller, designer to generate sales, information request ions, or store website visits.