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43 Cards in this Set
- Front
- Back
social psychology
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the scientific study of how a persons thoughts, feelings and behavior are influenced by the real, imagined, or implied presence of others
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social influence
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the process through which the real or implied presence of others can directly or indirectly influence the thoughts, feelings, and behavior of an individual
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conformity
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changing ones own behavior to match that of other people
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groupthink
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kind of thinking that occurs when people place more importance on maintaining group cohesiveness than on assessing the facts of the problems which the group is concerned
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consumer psychology
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branch of psychology that studies the habits of consumers in the marketplace
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compliance
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changing ones behavior as a result of other people directing or asking for the change
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foot in the door technique
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asking for small commitment and after gaining compliance, asking for a bigger commitment
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door in the face technique
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asking for a large commitment and being refused and then asking for a smaller commitment
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norm of reciporcity
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assumption that if someone does something for a person that person should do something for the other in return
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lowball technique
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getting commitment from a person and then raising the cost of that commitment
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thats not all technique
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a sales technique in which the persuader makes an offer and then adds something extra to make the offer look better before the target person can make a decision
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obedience
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changing ones behavior at the command of an authority figure
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group polarization
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the tendency for members involved in a group discussion to take somewhat more extreme positions and suggest riskier actions when compared to individuals who have not participated in a group discussion
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social facilitation
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the tendency for the presence of other people to have a positive impact on the performance of an easy task
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social impairment
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the tendency for the presence of other people to have a negative impact on the performance of a difficult task
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social loafing
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the tendency for people to put less effort into a simple task when working with others on that task
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persuasion
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the process by which one person tries to change the belief, opinion or position or course of action of another person through argument, pleading or explanation
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elaboration likelihood model
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model of persuasion stating that people will either elaborate on the persuasive message or fail to elaborate on it and that the future actions of those who do elaborate are more predictable than those who do not
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central route processing
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type of information processing that involves attending to the content of the message itself
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peripheral route processing
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type of information processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other non content factors.
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cognitive dissonance
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sense of discomfort or distress that occurs when a persons behavior does not correspond to that person attitudes
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impression formation
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the forming of the first knowledge that a person has concerning another person
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social cognition
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the mental processes that people use to make sense of the social world around them
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social categorization
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the assignment of a person one has just met to a category based on characteristics the new person has in common with other people with whom one has had experience in the past
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sterotype
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a set of characteristics that people believe is shared by all members of a particular social category
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implicit personality theory
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sets of assumptions about how different types of people, personality traits, and actions are related to each other
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attribution
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the process of explaining ones behavior and the behavior of others
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attribution theory
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the theory of how people make attributions
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situational cause
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cause of behavior attributed to external facts, such as delays,the action of others, or some other aspect of the situation
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dispositional cause
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cause of behavior attributed to internal facts such as personality or character
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fundamental attribution error
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the tendency to overestimate the influence of internal facts in deterring behavior while underestimating situational factors
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prejudice
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negative attitude held by a person about the members of a particular social group
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discrimination
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treating people differently because of prejudice toward the social group to which they belong
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in-groups
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social groups with whom a person identifies; "us"
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out-groups
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social groups with whom a person does not identify; "them"
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realistic conflict theory
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theory stating that prejudice and discrimination will be increased between groups that are in conflict over a limited resource
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social cognitive theory
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referring to the use of cognitive processes in relation to understanding the social world
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social identity theory
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theory in which the formation of a persons identity within a particular social group is explained by social categorization, social identity, and social comparison
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social identity
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the part of the self concept including ones view of self as a member of a particular social category
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social comparison
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the comparison of oneself to others in ways that raise ones self-esteem
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stereotype vulnerability
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the effect that people's awareness of the stereotypes associated with their social group has on their behavior
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self-fulfilling prophecy
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the tendency of one's expectations to affect one's behavior in such a way as to make the expectations more likely to occur
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equal status contact
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contact between groups in which the groups have equal status with neither group having power over the other
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