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43 Cards in this Set

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  • Back
social psychology
the scientific study of how a persons thoughts, feelings and behavior are influenced by the real, imagined, or implied presence of others
social influence
the process through which the real or implied presence of others can directly or indirectly influence the thoughts, feelings, and behavior of an individual
conformity
changing ones own behavior to match that of other people
groupthink
kind of thinking that occurs when people place more importance on maintaining group cohesiveness than on assessing the facts of the problems which the group is concerned
consumer psychology
branch of psychology that studies the habits of consumers in the marketplace
compliance
changing ones behavior as a result of other people directing or asking for the change
foot in the door technique
asking for small commitment and after gaining compliance, asking for a bigger commitment
door in the face technique
asking for a large commitment and being refused and then asking for a smaller commitment
norm of reciporcity
assumption that if someone does something for a person that person should do something for the other in return
lowball technique
getting commitment from a person and then raising the cost of that commitment
thats not all technique
a sales technique in which the persuader makes an offer and then adds something extra to make the offer look better before the target person can make a decision
obedience
changing ones behavior at the command of an authority figure
group polarization
the tendency for members involved in a group discussion to take somewhat more extreme positions and suggest riskier actions when compared to individuals who have not participated in a group discussion
social facilitation
the tendency for the presence of other people to have a positive impact on the performance of an easy task
social impairment
the tendency for the presence of other people to have a negative impact on the performance of a difficult task
social loafing
the tendency for people to put less effort into a simple task when working with others on that task
persuasion
the process by which one person tries to change the belief, opinion or position or course of action of another person through argument, pleading or explanation
elaboration likelihood model
model of persuasion stating that people will either elaborate on the persuasive message or fail to elaborate on it and that the future actions of those who do elaborate are more predictable than those who do not
central route processing
type of information processing that involves attending to the content of the message itself
peripheral route processing
type of information processing that involves attending to factors not involved in the message, such as the appearance of the source of the message, the length of the message, and other non content factors.
cognitive dissonance
sense of discomfort or distress that occurs when a persons behavior does not correspond to that person attitudes
impression formation
the forming of the first knowledge that a person has concerning another person
social cognition
the mental processes that people use to make sense of the social world around them
social categorization
the assignment of a person one has just met to a category based on characteristics the new person has in common with other people with whom one has had experience in the past
sterotype
a set of characteristics that people believe is shared by all members of a particular social category
implicit personality theory
sets of assumptions about how different types of people, personality traits, and actions are related to each other
attribution
the process of explaining ones behavior and the behavior of others
attribution theory
the theory of how people make attributions
situational cause
cause of behavior attributed to external facts, such as delays,the action of others, or some other aspect of the situation
dispositional cause
cause of behavior attributed to internal facts such as personality or character
fundamental attribution error
the tendency to overestimate the influence of internal facts in deterring behavior while underestimating situational factors
prejudice
negative attitude held by a person about the members of a particular social group
discrimination
treating people differently because of prejudice toward the social group to which they belong
in-groups
social groups with whom a person identifies; "us"
out-groups
social groups with whom a person does not identify; "them"
realistic conflict theory
theory stating that prejudice and discrimination will be increased between groups that are in conflict over a limited resource
social cognitive theory
referring to the use of cognitive processes in relation to understanding the social world
social identity theory
theory in which the formation of a persons identity within a particular social group is explained by social categorization, social identity, and social comparison
social identity
the part of the self concept including ones view of self as a member of a particular social category
social comparison
the comparison of oneself to others in ways that raise ones self-esteem
stereotype vulnerability
the effect that people's awareness of the stereotypes associated with their social group has on their behavior
self-fulfilling prophecy
the tendency of one's expectations to affect one's behavior in such a way as to make the expectations more likely to occur
equal status contact
contact between groups in which the groups have equal status with neither group having power over the other