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6 Cards in this Set
- Front
- Back
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product
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anything that can be offered to a market to satisfy a want, or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas
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components of the market offering
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features and quality
services mix price |
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product levels
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core
basic expected augmented potential |
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consumer goods classifications
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convenient
unsought shopping specialty |
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product differentiation
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Customization
Conformability Performance Product form Reliability Repairability Durability Features Style (CPR doesn't freaking suck) |
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service differentiation
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(CC Mr. R, Old English doesn't invoke crappy taste)
Cust. consultation Maintenance and repair Returns Order Ease Delivery Installation Cust. training |
