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9 Cards in this Set

  • Front
  • Back
The inner reasons or driving forces behind human action as consumers are driven to address real needs
motivation
Concepts of Motivation
-closely related to emotion
-leads to emotional responses
-closely related to personality
-closely related to involvement
Dumpster dining (finding food in garbage)
Physiological needs
Gated apartment
Safety security
Home and family
Belonging and love
Describing one's life on MySpace.com
Esteem
Learning a foreign language for fun
Self-actualization
The totality of thoughts, emotions, intentions, and behaviors that a person exhibits consistently as he or she adapts to his or her environment
personality
distinguishable characteristic that describes one's tendency to act in a relatively consistent matter
trait