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9 Cards in this Set
- Front
- Back
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Entering a New Market
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Example : Should we get into the smart card market, and where in the value chain should we go?
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What are the 4 Steps?
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Determine why - what's the goal? does it fit our overall strategy?
Determine the state of the current and future market Investigate to see if entering makes sense If we enter, how do we become a player? |
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Step 1 : What's our goal
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What's our objective? Is it a good strategic fit? core comp?
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Step 2 : Determine the state of the current and future market
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Market Size?
Market Growth Rate? market life cycle? who are the customers? customer tastes or IT role? |
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Step 3 : Would entering make sense?
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Who is our competition? how much share do they have?
how do their products differ? how will we price our services? are their barriers to entry/exit? |
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Step 4 : How do we enter market?
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Start from scratch
form a JV Acquire an existing sucka. |
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M & A
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Ben and Jerry's is buying a cream cheese manufacturer. is that good?
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What are the 4 steps for M&A?
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Step 1 : Why are they buying? Goos Strategy?
Step 2 : How much are they paying? Step 3 : Reasearch company and industry Step 4 : Exit Strategies |
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Step 1 : Goals and Objectives
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Why are the buying it? does it make good business sense? good reasons would be to increase market access, diversify holdings, pre-empt competition
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