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39 Cards in this Set
- Front
- Back
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5 Canons
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Invention
Arrangement Style Memory Delivery |
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Maslow's Hierarchy of Needs
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Bottom to Top
Biological Physical Safety Social Needs Self-Esteem- feel good about self Self-Actualization- meeting capabilities |
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Claim
example |
States the position on the issue you have chosen to write about
You should buy |
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Warrant
example |
Facts or principles
People want whiter |
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Evidence which you cite to support claim
example |
Data
Studies show |
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Reasoning
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drawing a valid conclusion from evidence
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Inductive Reasoning
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reasoning from particular facts to a general factual conclusion
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Deductive Reasoning
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General Principle, to specific fact, to specific conclusion
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Tests for Validity for Inductive Reasoning
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Number
Sample Size Representative Counter-examples |
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Steps in Group Decision Making
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Define the Problem
Brainstorm Criteria- decide how to eval bstorm Research Decide on Best Solution |
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irrelevant topic is presented in order to divert attention from the original issue
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Red Herring
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Only two alternatives are given to the problem.
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False Dilemma
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Supporting premise with the premise rather than the conclusion
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Circular Reasoning
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When one event procedes another in time, then assumes the first event caused the second
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Post Hoc
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Attacking an exaggerated version of your opponent's position
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Straw Person
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Makes no sense
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Non Sequitor
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If negative feeling, must be wrong
If positive feeling, must be right |
Appeal to Emotion
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Suggests one or more events will occur based on another event
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Slippery Slope
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Abusing and discrediting your opponent
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Ad Hominem
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Monroe's Motivated Sequence
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Attention
Need Satisfaction Visualization Action |
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4 components of Attention
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Gain attention and interest
Arouse emotions Call forth relevant responses Phase into next part |
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Need
Def 4 Techniques |
Make the audience aware and deeply concerned about the problem
Statement Illustration Ramification Pointing/Relevence |
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Satisfaction
Answers: Have the audience: 4 Strategies |
What can I do
Understand what they can do and show they can make a difference Statement, Explanation, Theoretical Demonstration, Practical Demonstration |
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Visualization
Does this by 2 things 3 Methods |
To intensify reactions
Project the future and vividly portray beliefs Positive, Negative, Contrast |
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Action
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This is emotional climax
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Factual Claims
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Trees will die
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Value Claims
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Capital punishment is wrong
Uses killing is always wrong, capital punishment involves killing a human being |
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Equivocation
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partially correct statement or undefined ambiguous word is used to obscure the truth
-you can't flourish without being literate |
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Stacked Evidence
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Only one side of the argument is presented
-Cat's are superior because they are cleaner and more independent |
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Evaluate Messages
For 2 things |
Artistic- Does it fulfill the rhitorical demands
Intellectual Soundness-Testimony, Evidence, reason, emotional appeals, and language |
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Message
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A set of behaviors that be transmitted in a way for the receiver to understand them.
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The use of communication to incluence other's beliefs and actions
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Persuasion
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Speech Prep Process
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Occasion
Purpose Design Message Assessing Situation and Topic Understand Audience Formulate Purpose and Thesis Conclusion |
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Laissez Faire
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Declines responsibility, lets group work on own, they are a resource,
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Non Directive
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Avoids dominating group, encourages members responsible, provides feedback
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Authoritarian
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Impose their will, dominating
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Democratic
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Free and loving
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The Standard Agenda
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Define Problem
Brainstorm Establish Criteria Conduct Research Devise Solution Devise how to conduct Solution Prepare Final Report |
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Monroe'es
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Attention
Need Satisfaction Visualization Action |
