Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
13 Cards in this Set
- Front
- Back
|
Advertising
|
-is any paid form of non-personal promotion of ideas, goods, or services by an identified sponser.
|
|
|
Types of Media
|
Media are the agencies, means, or instruments used to convey advertising messages to the public.
|
|
|
Print Media
|
-Written advertising that may be included in everything from newspapers and magazines to direct mail, signs, billboards. -Oldest form of advertising |
|
|
Types of Print Media
|
Newspaper, Magazine, Direct-Mail, Directory, Outdoor,Transit
|
|
|
Direct Mail Advertising
|
-sent directly through the mail -newsletters, catalogs, coupons, samplers, price lists |
|
|
Directory Advertising
|
An alphabetical listing of households and businesses.
|
|
|
Outdoor Advertising
|
placed in highly traveled roads
-posters, painted bulletins, spectaculars. |
|
|
Transit Advertising
|
-uses public transportation facilities -commuter trains, taxis and buses, station posters near subways and in railroad, bus, and airline terminals. |
|
|
Broadcast Media
|
-includes radio and television
|
|
|
Television Advertising
|
-prime time is between 8 and 11p.m.
|
|
|
Radio Advertising
|
"Drive times"
|
|
|
Online Advertising
|
-placing advertising messages on the internet
|
|
|
Specialty Media
|
Relatively inexpensive, useful items with an advertisers name on them
|
