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5 Cards in this Set
- Front
- Back
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Ways campaigns have changed?
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Research is easier
FB - people can now interact with voters Nominations - people fight for them $ - much more money spent |
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Ways campaigns have not changed?
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Mud Slinging - candidates are still making accusatory remarks
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Challengers campaign:
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- Give reasons why they should fire the incumbent
- Convince them to vote for you |
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Incumbent campaign:
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- inoculate: warn them that they are going to hear nasty things about you and remind them of all the goods you have done to them
- preempt - say, I told you so and remind them of what you have voted for |
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3 Strategies for Candidates to Build Trust:
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- Qualifications
- Identification - Empathy |
