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20 Cards in this Set
- Front
- Back
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Research Technique: Mail
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Relative Cost – Low Length of Time – Long Response Rate –Low Respondent Confidentiality – High Complexity of Q’s – Moderate Potential for Interviewer Bias – Low
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Research Technique: Telephone
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Relative Cost – Moderate Length of Time – Short Response Rate – High Respondent Confidentiality – Low Complexity of Q’s – Low Potential for Interviewer Bias – Moderate
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Research Technique:Individual Interviews
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Relative Cost – High Length of Time – Long Response Rate – Moderate Respondent Confidentiality – None Complexity of Q’s – High Potential for Interviewer Bias – High
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Population
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The total group you want to gather information about
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Simple random sample
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A sample in which each person in the population has an equal chance of being selected
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Stratified Sample
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Requires that you divide the population into smaller groups of people with similar characteristics and draw a separate sample from each group.
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Research Technique: Focus Groups
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Relative Cost – Moderate Length of Time – Short Response Rate – High Respondent Confidentiality – None Complexity of Questions – High Potential for Interviewer Bias – Moderate
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Sampling frame
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The actual source of names used to select the sample
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Systematic or Nth Sample
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Choosing every Nth record in a list to develop a sample
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Non-probability sample
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Not everyone has the same chance of being selected. An example is a group of people attending a meeting. convenience sample
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Quota Sampling
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Selecting records until a predetermined quota is reached.
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Level of Error
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The variation in responses between the sample and the entire population.
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Link Relative method
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Used in estimating the total size of an industry. Linking one period time with a previous period and benchmarking them to independent estimates of the industry.
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Confidence Level
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A measure of how representative the sample is of the total population.
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Pareto's Law
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The 80/20 Rule
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Load Factoring
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Used in estimating the total size of an industry. Requires the identification of all companies within the industry that don't participate in the survey and have the respondents estimate the size of each non-participating company.
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Issues Management
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The process of identifying issues, analyzing them, setting priorities, selecting program strategy options, implementing a program of action and communication, and evaluating effectiveness
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Visioning
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A commitment to rethinking and reviewing the organization; holistic image; a statement of what an association’s members want to create over the next ten years; creating and inspiring vision energizes members and builds their investment in the organization by helping them contribute to a purpose larger than themselves
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Hersey and Blanchard Situational Leadership
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Theory focuses on the maturity or readiness of followers. Situational leadership requires adjusting the leaders emphasis on task behaviors and relationship behaviors according to the readiness of followers to perform their tasks.
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Elements of a Strategic Plan
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1. Mission statement 2. Vision statement 3. Broad goals 4. Objectives 5. Strategies
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