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56 Cards in this Set
- Front
- Back
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episodic drama
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premise of the show is the same, but you dont have to have seen the previous episodes
ex. E.R. and Law and Order |
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anthology
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every week builds off the previous episodes
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serialized drama
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soap opera, definite order to it, need to have seen the previous episodes
ex. Lost and 24 |
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Goals of a Programmer
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think in terms of putting together a schedule
1) maximize audience flow 2) maximize tonnage 3) maximize demographics 4) using money most efficiently |
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stripping
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putting a program on at a specific time slot all week long
- builds habit |
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spotting
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putting a program on at a specific spot during the week (network primetime)
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HUT level
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homes using TV
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peak of HUT level
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67% during any time of the week
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most important nights
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thursday and sunday
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least important nights
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friday and saturday
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What months do sweeps occur?
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November, Febuary, May, July
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Sweeps
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ratings that are done for every local market in the country for 4 weeks and will set the ad prices until the next period
begins on a thursday and ends on wednesday |
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Why is it called Primetime?
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because that time period got the most audience/tonnage and HUT level than other times of day
primetime - 60% HUT average daytime - 20% average |
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hammocking
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putting a new or weak program in between 2 strong programs that already exist
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tent poling
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putting the strength in the middle of the schedule then building around it
- primarily for primetime scheduling - 9pm has a higher HUT level than 8pm |
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Leading In
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putting strongest program at the front of the schedule part
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checkerboarding
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putting on a show MWF and another TR.... it never works!
- its a pattern but it doesnt create habit |
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2 most successful syndicated shows ever
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Wheel of Fortune and Jeopardy
- the schedule went from news, to jeopardy, to Wheel, to Primetime family programming (great programming) |
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# of weekdays in a year
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260
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# of primetime episodes in a year
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22-24
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explain the primetime episode distribution over the year
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Sept/Oct - 4-6 episodes (creating habit)
Nov - 4 Feb - 4 May - 4 And some spread out throughout the year to air all episodes |
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Networks usually sign a ___ year agreement contract for each show
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6
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Follow a winner syndrome
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companies developing new shows based off of a successful show already
- doesnt inspire creativity - they dont take risks |
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definition of a "successful show"
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the show can be moved to any time slot and the audience will follow it
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Most successful shows of all time
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I Love Lucy and All in the Family
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Between ________ and _______ you probably wont see any new episodes--it's the lowest rated period of time because no one is home
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Thanksgiving and New Years
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1 hour of scripted TV show costs on average $______ per episode
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$2 million (cast salaries, production costs, etc)
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DINK's
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Dual Income No Kids - programmers love this demographic because they have more money to spend
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Jeopardy and Wheel have how many new episodes a year? and how many repeats?
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195 new and 65 repeats
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The magic # for buying syndicated shows, and why?
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130 - you only have to repeat them once throughout the year and you can buy it twice to equal 260 (the # of weekdays in a year)
- if there is under this #, you have to buy it 3 times - if you go over this # then it gets expensive |
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If a show has ___ episodes, it was designed to be shown on the weekends.
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52
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show runner
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oversees the producer and takes care of EVERYTHING and makes sure a show is produced on time every week
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ratings
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a percentage of the total TV households tuned to a specific station, network or program at a specific time
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a rating is a _______. An estimate taken from a sample
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statistic
- there is always a sampling error in ratings |
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network
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2 or more interconnected stations that carry the same programs simultaneously
- they distribute programming to the stations - stations deliver the program to the audience |
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Who is interested in ratings
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Sales People and advertisers
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Who is interested in shares
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programmers
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share
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percentage of the homes using TV that are tuned to a specific station at a specific time
- it is a relative statistic )tells you how you do compared to your competition |
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shares will probably always be ______ than ratings
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higher
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Process of how a program gets on air:
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1) Idea
2) Treatment 3) Sample Script 4) Pilot 5) Schedule 6) On Air |
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treatment
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includes character descriptions and plot
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sample script
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tells what the program will look like
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pilot
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producing the episode
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schedule
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the show is put in the line up (commissioned and paid for a certain amount of episodes) - 6 year contract
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Promo
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an advertisement for another show on the SAME station
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Counter programming
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putting on a program that is designed to appeal to an entirely different kind of audience than the competitors (ex. Miss America Pageant against the Super Bowl)
- doesnt work towards the goals of a programmer |
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Why have sweeps periods for networks basically been eliminated?
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because most stations are metered and since they get ratings everyday, it ultimately doesnt matter to the network
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What type of programming has a greater chance of success now-a-days?
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Real family programming; because there arent very many
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What time slot never works for CBS?
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Wednesday @ 8pm
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What day never works for FOX?
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Fridays
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Why is CBS holding out on "Swing Towm" premiering with all the other shows?
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they dont want it to get lost in the fall promotion campaigns because they really believe in it
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length of a comedy without commercials
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21 to 21:15 seconds
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The single most important factor for having a successful program is.....
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it's lead in audience
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Why is it bad that local news programs still show 5 minutes of sports?
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because it's based off the 1940s model; people who want to know about sports will already know the results and they're going to watch ESPN anyways
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Per Inquiry
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advertisers dont buy these time slots because it tells you that that specific time is hard to sell to advertisers (1-800 ads)
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What are the built in problems for movies on TV?
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the title's change daily, they are unpredictable, and they're long...
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