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91 Cards in this Set
- Front
- Back
tweening
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selling to girls who are at age before teens
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PLC
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program length commercials; programs that go with toys being made
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Ruth Hardler
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came up with idea of Barbie in 1959; wanted something that helped young girls feel better about their body, but ended up doing the opposite
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Barbie and GI Joe
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fantasy toys; had extended line of clothes and accessories with choice of multiple different dolls; shows world of adulthood
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Mark Fowler
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head of FCC; not interesed in regulation and market limits do not let market grow and wants freedom in market
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Market Segmentation
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divide up into different niche markets
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De-regulation
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privatizing government and government spending is bad
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Supply side
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during Reagan in 1975; focus on production and cut taxes to spur investment; all money will go towards businesses and into population
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Jude Wanniski
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came up with supply side
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Content analysis
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"quantitative" sociological approach, endless and exact detail, have facts to back it up, and problem is you miss suttleness
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Semiotics
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study of sign systems
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Jean Baudrillard
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says world is all about media and social class matters, the media effects what you buy
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Karl Marx
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with Marxist and social class
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Ralph Nader
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consumer rights activist and wrote a book about car industry
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William Bernbach
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assoc. with DDB and tried to campaign VW
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DDB
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Doyle Dane Bernbach; ad industry who was successful in 1960's and creative revolution
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GIA
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Girls Intelligence Agancy; has tweens do market research for them during sleepovers
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Synergy
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business logic where funds are saved by maximizing cross promotion across media holdings
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Product placement
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inserting recognizable products into narrative of a film
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Tie-ins
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arrangements made by companies who already exists
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Merchandizing
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other stuff sold that has to do with the movie; main goal is to profit so it will help with the funding of the movie and company financing
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Cross-promotion
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deal where product is in movie and movie is in product advertisement
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MTV
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started in 1981
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Televisuality
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commercials and music videos have rapid editing to keep viewers interested; visual style-MTV style
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Niche Marketing
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pursuit of specific segments of society
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Nielson
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television ratings
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VALS
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marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies
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Ridley Scott
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ad autuer; did Mac ad in 1984; in 1980's and started in advertising
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Tony Scott
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ad autuer; related to Ridley Scott
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Branding
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adding value to corporation and products; selling products and lifestyles
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DDB
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Doyle Dane Bernbach; ad industry who was successful in 1960's and creative revolution
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GIA
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Girls Intelligence Agancy; has tweens do market research for them during sleepovers
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Synergy
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business logic where funds are saved by maximizing cross promotion across media holdings
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Product placement
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inserting recognizable products into narrative of a film
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Tie-ins
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arrangements made by companies who already exists
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Merchandizing
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other stuff sold that has to do with the movie; main goal is to profit so it will help with the funding of the movie and company financing
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Cross-promotion
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deal where product is in movie and movie is in product advertisement
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MTV
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started in 1981
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Televisuality
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commercials and music videos have rapid editing to keep viewers interested; visual style-MTV style
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Niche Marketing
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pursuit of specific segments of society
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Nielson
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television ratings
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VALS
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marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies
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Ridley Scott
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ad autuer; did Mac ad in 1984; in 1980's and started in advertising
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Tony Scott
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ad autuer; related to Ridley Scott
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Branding
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adding value to corporation and products; selling products and lifestyles
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DDB
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Doyle Dane Bernbach; ad industry who was successful in 1960's and creative revolution
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GIA
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Girls Intelligence Agancy; has tweens do market research for them during sleepovers
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Synergy
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business logic where funds are saved by maximizing cross promotion across media holdings
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Product placement
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inserting recognizable products into narrative of a film
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Tie-ins
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arrangements made by companies who already exists
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Merchandizing
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other stuff sold that has to do with the movie; main goal is to profit so it will help with the funding of the movie and company financing
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Cross-promotion
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deal where product is in movie and movie is in product advertisement
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MTV
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started in 1981
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Televisuality
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commercials and music videos have rapid editing to keep viewers interested; visual style-MTV style
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Niche Marketing
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pursuit of specific segments of society
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Nielson
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television ratings
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VALS
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marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies
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Ridley Scott
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ad autuer; did Mac ad in 1984; in 1980's and started in advertising
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Tony Scott
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ad autuer; related to Ridley Scott
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Branding
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adding value to corporation and products; selling products and lifestyles
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Nike
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uses celebrity sponsorship and uses sports as transcendence
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Phil Knight
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CEO of Nike
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Wieden and Kennedy
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advertising company of Nike
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De-materialization
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focus more on advertising and getting rid of factories
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Globalization
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where can they manufacture the products the cheapest; sweatshops
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Decontextualization
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taking images out of text and combine them with others to create a totally new image with a different meaning
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1952
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first use of spot advertising "Stevensome and Eisenhower"; Rosser Reeves was campaign manager of Eisenhower and was big shot ad agent in 50's; used cartoon political ads and televisuality
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1964
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"Johnson and Goldwater"
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1988
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"Dukakis and Bush"; Bush used negative ads towards Dukakis (said Dukakis let first degree murderers out on weekend passes and over 200 escaped).
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TiVo
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involved time shifting that could skip commercials. Market research showed changing nature of research
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buzz marketing
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word of mouth advertising
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cool-hunting
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going out and finding out what is cool
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organic word of mouth
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spontaneous sharing of advertising, ideas, and recommendations. really trusted among people
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amplified word of mouth
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marketer initiated conversation about a product
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stealth marketing
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placing product in real life without anyone knowing it. it's a secret form of advertising
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intertextuality
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references to other media texts and makes fun of other ads
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reflexivity
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text is aware of itself as a text and has appeal to cynical audience who is media savey
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hyperrealism
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use shaky handheld camera, product is de-entered, ad shows realistic and makes it authentic
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culture jamming
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bold acts of subversive, playful political action aimed at creating media events
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detournement
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rerooting spectacular images to reverse meaning; ex. instead of knocking down ad cause you don't like it you change it and it's meaning
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Spike Jonze
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ad auteur
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Ad auteur
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people who get started making commercials and then go on to do feature films
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Micheal Gondrey
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ad auteur
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Mark Romanek
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ad auteur
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"new consumerism"
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1980's-1990's. upscale of lifestyle norms and status goods (become branded)
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aspirational gap
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gap between what can afford and what they want to afford. middle class wanting everything upper class.
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Wal-Mart
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biggest industry in the world. Sam Walton started in 1962. discount chain store, self service
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ecological footprint
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total resources used by population and land needed to produce those resources. Americans consuming 5 times more than our share
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peak oil
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global oil production will peak and after it peak's it will only go down. running out of oil
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Edwin Drake
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discovered rock oil (petrolium/coal) in America in 1859
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OPEC oil embargo
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during war. drives America in oil depression and oil prices sky rocket
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