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6 Cards in this Set

  • Front
  • Back
Procedure 1
The rating scale assessed biographical data, e.g. age, sex, religion, marital status, number of brothers and sisters.
Procedure 2
It also assessed mate preferences such as the age at which respondents preferred to marry, age difference between respondent and spouse, how many children were desired.
Procedure 3
And also included a scale with 18 characteristics including the four target variables: good financial prospects; good looks; chastity; and ambition and industriousness.
Procedure 4
A second questionnaire required participants were asked to place 13 characteristics in rank order based on their desirability in someone they might want to marry. Rank 1 was given to the most desirable characteristic, 13 to the least desirable characteristic in a potential mate. Among these 13 characteristics were the two target variables: good earning capacity and physical attractiveness.
Procedure 5
The questionnaire was translated into native languages by three bilingual speakers: one translated the questionnaire from English into their native language; the second translated the answers back into English; and the third resolved any discrepancies. The translators were instructed to make sure all the terms were neutral rather than using words that might be linked to a specific sex.
Procedure 6
Occasionally, questionnaires sometimes needed to be amended to reflect cultural differences e.g. in Sweden, many couples do not get married but just live together and in Nigeria, polygyny is practised.