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44 Cards in this Set
- Front
- Back
promotional mix
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A mixture of different types of promotion.
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Media
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Method used to deliver advertising messages to the public.
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Reach
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The number of people who will see or hear an advertisement.
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Cost per Thousand
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Cost to reach one thousand people through a particular media.
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Rotation
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a time period in which a business' advertisement is played one or more times each day.
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storefront
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the exterior of a store generally facing the street including signage and windows.
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Ad design
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The combination of content and art work that makes an ad effective with customers.
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sales promotion
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A limited time offer that is used to persuade customers to shop at a particular store or buy a particular product.
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loss leader
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A product priced at or below cost in order to draw customers into a store. The intent is that customers will purchase other items that are priced to make a profit.
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market research
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the steps taken to collect marketing information required to make intelligent business decisions.
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survey
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a series of questions asked to a selected group of people.
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segment
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a group of people sharing some common attribute.
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sample size
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the number of people questioned in a survey.if you increase the sample size you increase cost and if you decrease the sample size you will decrease cost.
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primary data
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data collected for a specific purpose.
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secondary data
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data used for a current study but obtained for another purpose or bought from another business.
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market
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A group of people with the same type of product needs or wants who may potentially buy a certain good or service.
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targeted marketing
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Marketing that targets a sub-group of the entire market.
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direct mail
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advertisings that are mailed to people homes or work places and may include coupons.
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merchandising space
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part of the store assigned to products that are kept for selling.
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point-of-purchase display
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display found close to or at the register to promote impulse purchases.
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impulse products
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products that you dont specifically go to a store to buy, but may buy if you see them.
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products of necessity
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products that you need and specifically enter a store to purchase.
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complementary item
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products that are often consumed together. one product often enhances the other
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related merchandise display
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a display containing complementary items.
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inventory
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the total amount of goods a business has.
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purchasing policy
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policy specifying the amount to purchase of a product and when to purchase it.
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just-in-time inventory
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a computerized system that links a store to suppliers so that new inventory can be purchased automaticaly as sales are made. It also reduces the amount of inventory a store must carry.
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reorder point
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a number that indicates that new product should be ordered when inventory falls below a certain level.
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shrinkage
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the money a business loses due to broken, damaged, stolen or expired inventory.
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trade credit
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a credit offered by suppliers that allows you to pay for goods after you recieve them.
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payment terms
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A suppliers requirement on when to be payed.
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interest rate
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the percentage of the loan amount that you must pay each year.
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liability
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the general term for any amount owed to someone else.
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accounts payable
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the amount a business owes to its suppliers at ay point in time.
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revenue
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the money you collect for the things you sell. also known as sales and dollar sales.
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income statement
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the income statement shows your revenue and expenses for a given period of time and the difference between them-your profit.
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balance sheet
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the balance sheet shows what you owe and what you owe to others.
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supply
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the amount of goods created by producers and offered for sale in a market place.
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demand
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the amount of goods customers want to buy.
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equilibrum
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when to dynamic values become or stay equal to each other.
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shoplifting
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taking items from a retail establishment without paying for them.
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stolen goods
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products stolen by shoplifters.
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physical inventory
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a count of all the items in a business.
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turnaround
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an attempt to make an unprofitable business profitable again.
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