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44 Cards in this Set

  • Front
  • Back
promotional mix
A mixture of different types of promotion.
Media
Method used to deliver advertising messages to the public.
Reach
The number of people who will see or hear an advertisement.
Cost per Thousand
Cost to reach one thousand people through a particular media.
Rotation
a time period in which a business' advertisement is played one or more times each day.
storefront
the exterior of a store generally facing the street including signage and windows.
Ad design
The combination of content and art work that makes an ad effective with customers.
sales promotion
A limited time offer that is used to persuade customers to shop at a particular store or buy a particular product.
loss leader
A product priced at or below cost in order to draw customers into a store. The intent is that customers will purchase other items that are priced to make a profit.
market research
the steps taken to collect marketing information required to make intelligent business decisions.
survey
a series of questions asked to a selected group of people.
segment
a group of people sharing some common attribute.
sample size
the number of people questioned in a survey.if you increase the sample size you increase cost and if you decrease the sample size you will decrease cost.
primary data
data collected for a specific purpose.
secondary data
data used for a current study but obtained for another purpose or bought from another business.
market
A group of people with the same type of product needs or wants who may potentially buy a certain good or service.
targeted marketing
Marketing that targets a sub-group of the entire market.
direct mail
advertisings that are mailed to people homes or work places and may include coupons.
merchandising space
part of the store assigned to products that are kept for selling.
point-of-purchase display
display found close to or at the register to promote impulse purchases.
impulse products
products that you dont specifically go to a store to buy, but may buy if you see them.
products of necessity
products that you need and specifically enter a store to purchase.
complementary item
products that are often consumed together. one product often enhances the other
related merchandise display
a display containing complementary items.
inventory
the total amount of goods a business has.
purchasing policy
policy specifying the amount to purchase of a product and when to purchase it.
just-in-time inventory
a computerized system that links a store to suppliers so that new inventory can be purchased automaticaly as sales are made. It also reduces the amount of inventory a store must carry.
reorder point
a number that indicates that new product should be ordered when inventory falls below a certain level.
shrinkage
the money a business loses due to broken, damaged, stolen or expired inventory.
trade credit
a credit offered by suppliers that allows you to pay for goods after you recieve them.
payment terms
A suppliers requirement on when to be payed.
interest rate
the percentage of the loan amount that you must pay each year.
liability
the general term for any amount owed to someone else.
accounts payable
the amount a business owes to its suppliers at ay point in time.
revenue
the money you collect for the things you sell. also known as sales and dollar sales.
income statement
the income statement shows your revenue and expenses for a given period of time and the difference between them-your profit.
balance sheet
the balance sheet shows what you owe and what you owe to others.
supply
the amount of goods created by producers and offered for sale in a market place.
demand
the amount of goods customers want to buy.
equilibrum
when to dynamic values become or stay equal to each other.
shoplifting
taking items from a retail establishment without paying for them.
stolen goods
products stolen by shoplifters.
physical inventory
a count of all the items in a business.
turnaround
an attempt to make an unprofitable business profitable again.