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40 Cards in this Set
- Front
- Back
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advertisement
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ad |
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Item of publicity for a product or service, in magazine, on TV |
Advertisement |
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company specializing in producing and placing advertisement for clients |
advertising agency |
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Attention, Interest, Desire, Action - the objective of most advertisements |
AIDA |
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advantage of a product or service, usually derived from its features |
benefit |
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signboard, usually outdoors, for advertising posters; hoarding |
billboard |
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average number of copies of a magazine sold in a particular period |
circulation |
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small advertisements in magazine or newspaper categorised by subject |
classified ads |
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paid advertisement on radio or TV |
commercial |
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part of a printed advertisement used for ordering goods, samples etc |
coupon |
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advertisement printed across 2 pages in a magazine or newspaper |
double page spread |
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something that especially attracts one’s attention |
eye catchcer |
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special characteristics of a product, usually leading to certain benefits |
features |
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signboard, usually outdoors, for advertising posters; billboard |
hoarding |
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large sheet of paper, usually illustrated, used as advertisement |
poster |
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hours on radio & TV with largest audience, esp. the evening hours |
prime time |
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to (try to) increase sales of a product by publicising and advertising it |
promote |
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specific time in a broadcasting schedule, when a commercial may beshown |
slot |
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objective; what one is aiming at |
target |
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what makes a product different fromothers |
Unique Selling Proposition;
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the difference between credits and debits in an account |
balance |
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money paid to a bank for the bank’s services etc |
bank charges |
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local office or bureau of a bank |
branch |
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book containing detachable checks; chequebook |
check book |
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written order to a bank to pay the stated sum from one’s account; cheque |
check |
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money in a bank a/c; sum added to a bank a/c; money lent by a bank |
credit |
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card from a bank authorising the purchasing of goods on credit |
credit card |
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bank a/c from which money may be drawn at any time; checking account |
current account |
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a sum deducted from a bank account |
debit |
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bank a/c on which interest is paid; savings account |
deposit account |
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to add written information to a document to make it complete; to fill out |
fill in |
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money paid for the use of money lent |
interest |
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money lent by a bank etc and that must be repaid with interest |
loan |
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deficit in a bank account caused by withdrawing more money than is paid in |
overdraft |
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to deposit or put money in to a bank account |
pay in |
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person to whom money is paid |
payee |
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small document recording money that you pay in to a bank account |
paying-in slip |
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an instruction to a bank to make regular payments |
standing order |
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a record of transactions in a bank account |
statement |
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to take money out of a bank account |
withdraw |
