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10 Cards in this Set
- Front
- Back
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What are the five ways of segmenting a market.
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1. Group A.
2. Group B. 3. Group C 1. 4. Group C 2. 5. Group D. 6. Group E. |
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What type of workers are in Group A
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Doctors, judges, Company directors of large Businesses
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What type of workers are in Group B
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Teachers, department managers, solicitors.
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What type of workers are in Group C 1.
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Supervisory workers, secretaries.
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What type of workers are in Group C 2.
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Electricians, plumbers.
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What type of workers are in Group D.
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Assembly line workers, cleaners
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What type of workers are in Group E.
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Unemployed, Casual workers, state pensioners.
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What are the 4 primary research methods.
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1. Survey's
2. Consumer panels 3. testing and observing 4. Sampling |
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What are 3 benefits of primary research.
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1.Business can ask questions to find out what costumes.
2. Information is up to date. 3. Research can be designed in a format to understand and analyse easily. |
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What are 2 methods of sampling.
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1. Random
2. Quota |
