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10 Cards in this Set
- Front
- Back
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The companys present market share
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factor
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method used to project sales
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factor method
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is the total number of people who might purchase the product
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market
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percent of the total market that purchases your product instead of a competitor's
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market share
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tabulates the answers to the questions and submits tables of results to you
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opinion research firm
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try the product and respond to questions
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opinion survey
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ask a group of people to try the product
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product test
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an estimate of the sales volume of a product during a specified period of time
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sales potential
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an estimate of the dollar volume or unit sales that might occur during a future time period
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sales projection
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manufacture a small number of the product for a selected group of people to try
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sample
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