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10 Cards in this Set

  • Front
  • Back
The companys present market share
method used to project sales
factor method
is the total number of people who might purchase the product
percent of the total market that purchases your product instead of a competitor's
market share
tabulates the answers to the questions and submits tables of results to you
opinion research firm
try the product and respond to questions
opinion survey
ask a group of people to try the product
product test
an estimate of the sales volume of a product during a specified period of time
sales potential
an estimate of the dollar volume or unit sales that might occur during a future time period
sales projection
manufacture a small number of the product for a selected group of people to try