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9 Cards in this Set
- Front
- Back
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Consumer
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a person who selects, purchases, uses, and disposes of goods and services
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Brand name
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is the trade name for a product or a generic vice produced by a particular company
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Generic products
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are plainly labeled, unadvertised, products that are sold at lower prices than brand-name goods
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Comparison shopping
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comparing the prices the characteristics of a competing brands or stores
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Promotional sale
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one that offers a special buy on a new product or a product that is in season
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Clearance sale
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a sale to clear out goods that are going out of season or are no longer profitable
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Loss leaders
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advertised products that sell at a loss to bring customers into a store
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Impulse buying
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the act of making unplanned purchases
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Warranty
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a written guarantee from the manufacturer or distributor that stated the conditions under which the product can be returned, replaced, or repaired
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